Salad House and Jersey Sports Group Announce Partnership to Promote Healthy Eating

JSG will serve as a Sports Marketing Agency of Record for the rapidly growing regional QSR brand

WESTFIELD, New Jersey, Feb. 24, 2025 /PRNewswire/ -- Salad House, a fast-casual health-focused franchise known for its fresh chopped salads, made-to-order proteins, and its Create-Your-Own salad option, has entered into an official partnership with Jersey Sports Group (JSG), a boutique sports marketing and talent representation agency. This collaboration aims to promote healthy eating habits among the next generation of athletes while empowering community engagement through grassroots sports marketing initiatives.

Under this official partnership agreement, JSG will lead a meal delivery initiative with the brand focused on feeding 100 athletes per month in underprivileged communities, camps, clinics, and other sporting events. Salad House will be the Official Healthy Eating Partner of all JSG-hosted athlete events, including youth camps, clinics, and community gatherings. JSG will integrate Salad House's healthy options into these events, providing athletes and participants with nourishing, energizing meals to fuel their performance. Salad House's commitment to quality, wholesome food aligns with JSG's mission to foster the holistic development of young athletes.

In addition, Jersey Sports Group will act as Salad House's Official Sports Marketing Agency of Record (AOR). In this role, JSG will spearhead the brand's sports and athlete marketing efforts, leveraging its vast network and expertise to elevate Salad House's brand presence within the sports community. This collaboration will include strategic partnership initiatives, athlete endorsements, and unique activations tailored to enhance Salad House's impact in the regional sports landscape.

"Salad House is redefining what it means to eat well on the go, delivering fresh, high-quality food that resonates with health-conscious consumers," said Eddie Nicastro, CEO of Jersey Sports Group. "Their rapidly growing brand aligns perfectly with the values we promote in sports. Together, we have an incredible opportunity to expand Salad House's footprint in the region, bringing healthy eating to the forefront of the athletic experience and positively impacting our communities."

"Partnering with Jersey Sports Group gives us a unique chance to bring our mission of healthy eating directly to athletes and sports communities," said Joey Cioffi, Founder and CEO of Salad House. "We're dedicated to fueling their passion, performance, and well-being, and together, we'll make nutritious choices an integral part of the sports culture here in Jersey and beyond."

This partnership marks a significant milestone for two growing Jersey-based organizations' commitment to promoting health, wellness, and positive lifestyle choices for youth athletes. Through ongoing community support and participation in JSG events, Salad House and JSG aim to inspire a healthier, more vibrant athletic community in New Jersey and beyond.

For more details, visit thesaladhouse.com. For more information about franchising opportunities with Salad House, visit www.saladhousefranchising.com.

About Salad House

Salad House is a fast-casual, health-conscious franchise focused on fueling America and rocking the marketplace with a new approach to fresh food dining. Founded in 2011 in New Jersey, the quickly growing franchise is set to expand throughout the East Coast, with an insatiable commitment to high-quality salad creations, sandwiches, wraps, grain bowls, smoothies, and more. To learn more about Salad House and its franchise opportunity, visit www.thesaladhouse.com or www.saladhousefranchising.com.

About Jersey Sports Group

Jersey Sports Group is a boutique sports marketing and talent representation agency that connects brands, athletes, and communities. With a mission to foster and support local sports initiatives, JSG provides Talent Marketing, Brand Consulting, and Partnership Sales services for clients locally, regionally, and nationally.

SOURCE Salad House