Salem Communications Expands Partnership with Clip Interactive
Clip Interactive to provide Total Audience Solution to Salem's 109 stations
BOULDER, Colo., April 14, 2015 /PRNewswire/ -- Today, Clip Interactive and Salem Communications announced the implementation of Clip Interactive's Total Audience Solution to Salem's 109 radio stations in 29 markets across the country. The Total Audience Solution provides the same rich listener experience from the broadcast, mobile (FM chip/stream), and web with interactivity and measurable results for both advertisers and stations.
Salem Communications initially implemented Clip Interactive apps for their four Portland stations in 2013, expanding to San Antonio and Atlanta in 2014. After seeing significant revenue gains and user engagement in 2014, Salem chose to expand its partnership and propagate Clip Interactive's solution nationally.
"We had launched the Clip Interactive apps in a few markets and truly believe that this is the most comprehensive and innovative solution for our company," said Rodney Whitaker, director of digital media, Salem Communications. "The solution is being utilized and interacted with regularly by our listeners, creating increased value for our advertising clients and revenue gains for the stations."
The partnership will provide all Salem stations with the ability to generate new and incremental revenue through a singular solution for broadcast, web and mobile. Listeners will now be able to access the stream or tune into their local Salem station via the FM chip on activated phones.
"As one of the first groups to leverage Clip's platform, Salem has become a leader in providing increased value and new interactive capabilities to users and advertisers. We are excited to expand our Total Audience Solution to all of their markets," said Bill Freund, chief revenue officer, Clip Interactive.
About Clip Interactive
Clip Interactive is a Boulder, Colorado technology company founded in 2012. The company's mission is to give interactive radio to the masses in order to bring more listeners to stations and provide new services to listeners, advertisers, labels and station owners. To learn more, visit ClipInteractive.com.
About Salem Communications
Salem Communications Corporation is America's leading Christian and conservative multi-media corporation, with media properties comprising radio, digital media and book, magazine and newsletter publishing. Each day Salem serves a loyal and dedicated audience of listeners and readers numbering in the millions nationally. With its unique programing focus, Salem provides compelling content, fresh commentary and relevant information from some of the most respected figures across the media landscape.
SOURCE Clip Interactive
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