SAN FRANCISCO, Aug. 16, 2016 /PRNewswire/ -- Salesforce [NYSE: CRM], the Customer Success Platform and world's #1 CRM company, today announced that for the 10th consecutive year, Salesforce has been positioned by Gartner, Inc. as a Leader in the August 2016 Magic Quadrant for Sales Force Automation (SFA).
"Salesforce has been a Leader in the Gartner Magic Quadrant for SFA for a decade now, we feel reinforcing our commitment to our customers," said Adam Blitzer, executive vice president of Sales Cloud, Salesforce. "We have delivered innovation to some of the largest sales teams in the world including Accenture, American Red Cross, Twitter, Vodafone and more. This past year has been especially exciting with Salesforce Lightning, which continues to be a game changer for companies looking to connect with customers in a whole new way."
Gartner defines SFA as applications that "automate the sales activities, processes, and administrative responsibilities for an organization's sales professionals. Core capabilities include account, contact and opportunity management, pipeline management, and sales forecasting. Additional (noncore) capabilities that are often a part of SFA offerings include lead management, content management, guided selling, quote management, territory management, partner relationship management (PRM) and analytics."
Salesforce's Sales Cloud Lightning is the world's #1 sales application. With Sales Cloud Lightning, sales reps can sell faster, sell smarter, and sell the way they want all the way from lead to cash.
- The 2016 Gartner Magic Quadrant for SFA is available online: https://www.salesforce.com/form/pdf/gartner-sfa-magic-quadrant-2016.jsp
- Learn more about Sales Cloud: http://www.salesforce.com/sales-cloud/overview/
- Read tips from top sales leaders: https://www.salesforce.com/quotable/
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Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Salesforce, the Customer Success Platform and world's #1 CRM company, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (NYSE: CRM), visit: http://www.salesforce.com.
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