HORSEHEADS, N.Y., May 17, 2017 /PRNewswire/ -- Salient Management today announced the release of Trade Spend Allocations Advanced, a software solution that easily manages the full scope of complex trade spend agreements. Using Salient's system, companies of all sizes are able to gain instant visibility into trade spend programs including details of off-invoice as well as on-invoice transactions to quickly understand the comprehensive picture of each customer and product, including true profitability down to the SKU level.
Measuring trade spend program effectiveness has, until now, been a time consuming task, especially for retailers and consumer product companies running multiple promotions under the management of many teams across various regions with limited visibility on results. Gartner estimates consumer packaged goods (CPG) manufacturers alone spend upward of 25 percent of revenue on trade promotions (1). Salient's Allocations Advanced streamlines the process by accurately tracking and allocating off-invoice spending and on-invoice discounts to get a complete understanding of performance for each trade spend program, including how much profitability these programs deliver. Benefits include:
- Automatic Allocations enable users to input relevant customer promotional details, which automatically assigns these off-invoice expenses with on-invoice data, providing a complete picture of program results and true profitability for each SKU and customer.
- Program Planning enables proactive and data driven decisions by managing the full scope of a program, including customer support payments, bill-backs, off-ticket, scan-backs, couponing, promotions, supplier reimbursements, and more.
- Ease of Viewing utilizing dashboards that provide both high-level overview of programs as well as details by each trade spend event, giving business managers specific and timely information to refine their spend strategies and dynamically allocate dollars to programs that return maximum profitability.
"Brands have historically struggled to access accurate data that reflects a holistic customer picture, including costs and benefits," said Guy Amisano, President and CEO of Salient. "With Trade Spend Allocations Advanced, users are able to gain near real-time visibility of the net worth of each customer and SKU, helping to make optimal decisions on which programs are worth the investment."
For more information about Trade Spend Allocations Advanced, visit https://www.salient.com/new-salient-software-solves-trade-spend-visibility-problem.
Since 1986, Salient Management Company has been a worldwide provider of advanced performance management and decision support systems for a wide range of industries and the public sector. Salient today serves more than 115,000 users in 61 countries. Salient delivers superior technology combined with deep business acumen across a broad range of markets. At Salient, we understand that in order to earn your business, we must understand your business as well as you do.
1 - Gartner Market Guide for Trade Promotion Management and Optimization, Dale Hagemeyer, August 2015.
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SOURCE Salient Management Company