SAMI MIRÓ LAUNCHES THE RÓSE BY SAMI MIRÓ, EXCLUSIVELY AT PACSUN

Following a Decade Defining Circular Fashion, Sami Miró Introduces Her New Womenswear Brand With Debut Collection, chapter one.

LOS ANGELES, Sept. 17, 2026 /PRNewswire/ -- Acclaimed fashion designer and creative director Sami Miró today launches THE RÓSE by Sami Miró, her new womenswear brand, exclusively at Pacsun. The brand's first collection, chapter one, introduces Miró's unique approach to sharp silhouettes, modern edge, and considered craftsmanship at a more accessible price point, bringing her visionary design perspective to a new wave of women.

Designed as an aspirational everyday wardrobe for the ambitious, expressive, and confident dreamer, chapter one spans 25 styles. The collection features a variety of materials, including 100% cotton denim–with regenerative options–alongside cotton-rich rib knits, jersey, and elevated fleece staples. The collection is detail-driven rather than logo-driven, with THE RÓSE's house signatures seen throughout in custom-engraved mixed-metal hardware, raw-edge finishes and construction designed with longevity in mind. Each piece is cut with Miró's silhouette-first methodology to accentuate a woman's natural shape through unexpected, flattering proportions.

"I built my first company to prove that ethics belong in the foundation of a business, not the footnotes. For a decade, I've tried to show that conscious decision-making and commercial success can go hand in hand. But that ambition was out of reach for many of the women who inspired it," said Miró. "With THE RÓSE, I'm bringing the values and design language I've developed throughout my career to a new generation of women. Partnering with Pacsun allows us to do that at an accessible price point. The intention, the details, and the hardware are all there. In a sense, this brand is my alter ego—Rose is the name my parents almost gave me. And a rose is not disposable. Neither is this. Everything is made to be kept."

"THE RÓSE brings something genuinely distinct to Pacsun's womenswear assortment: a strong point of view, an incredible attention to detail, and pieces that feel elevated while still fitting naturally into how our customer dresses today," said Richard Cox, Chief Merchandising Officer at Pacsun. "Sami has spent years developing a design language that is unmistakably her own, and what excites us about this partnership is the opportunity to give her a new platform for that vision. Pacsun has always believed in connecting our community with creative voices shaping what's next, and THE RÓSE feels like an important evolution of that."

The brand's debut campaign, chapter one, is set within the sparse, raw aesthetic of an unfurnished Los Angeles apartment, with celebrity stylist Katie Qian curating the featured looks. Rather than presenting the brand as something new simply arriving, the imagery introduces THE RÓSE through the idea of a first chapter: the beginning of a wardrobe and a brand designed to evolve, endure, and be kept. The visual world brings THE RÓSE's founding mantra, "made to be kept," to life, transforming a mission statement into something tangible.

The launch marks the first new brand from Miró since she founded Sami Miro Vintage in 2016 and builds on her decade-long work at the intersection of fashion, circularity, and conscious design. Through THE RÓSE, Miró brings that perspective into a new lifestyle wardrobe designed for everyday wear without compromising on craftsmanship, detail or longevity.

Priced between $30 and $100, chapter one of THE RÓSE is available at select Pacsun stores and online.

About Sami Miró
Sami Miró is a fashion designer, creative director, and founder of Sami Miro Vintage, the Los Angeles circular fashion brand she launched in 2016. With a background in marketing and global entrepreneurship, she has practiced circular and zero-waste design independently, and at scale, since the brand's founding, built on an ethical supply chain of regenerative, organic, deadstock, and vintage materials. Her Zero Waste Collaboration Program, executed at commercial scale with FWRD/Revolve, Levi's, and IRO, transforms a brand's existing waste stream into fully designed, co-branded collections. Paid ambassador partnerships include Lancôme, Burberry, Louis Vuitton, Dior Beauty, Coach, Mytheresa, and Farfetch. In 2023, WWD made her a cover story ahead of her NYFW debut, reporting four-times revenue growth since 2020. She is a Fashion Trust US Grant recipient, a member of CFDA 60, and has spoken at CES, SXSW, ComplexCon, IKEA x Climate Week, and Create & Cultivate. "Protect Mother Earth. Without her, we do not exist."

About THE RÓSE by Sami Miró
THE RÓSE by Sami Miró is a modern womenswear label founded and owned by Sami Miró. Elevated, edgy, and built to last, the brand merges timeless sophistication with forward-thinking style: an aspirational wardrobe that empowers women to explore their individuality with confidence and ease. Recognizable without logos, every piece carries the house signatures of mixed-metal hardware and raw edge finishes. The collection is available exclusively at Pacsun. A rose is not disposable. Neither are we. Made to be kept.

About Pacsun
Pacsun is a purpose-driven, leading specialty retailer offering a cross section of emerging brands and trending fashion through the lens of youth culture. Delivering the latest contemporary, streetwear, and activewear, Pacsun partners with the best brands at the intersection of fashion, music, art, and sport to offer curated collections, rare and exclusive products, and creative collaborations on every level to inspire the next generation. Founded in 1980 in Newport, CA, Pacsun is now co-created in Los Angeles. Follow @pacsun on TikTok, Instagram, X, Facebook, and YouTube.

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SOURCE Pacsun