Samsonite(R) Selects Trusonic(R) to Provide In-Store Background Music

Jan 28, 2010, 05:00 ET from Fluid Music Canada's Trusonic, Inc.

LA JOLLA, Calif., Jan. 28 /PRNewswire/ -- Fluid Music Canada's Trusonic, Inc. (TSX: FMN), a leading provider of Internet-delivered music and messaging services for retail stores announced today that Samsonite, a global leader in the travel industry, will deploy Trusonic's in-store music and complete sound system solution to all of their locations.

To enhance its in-store experience, Samsonite will draw on Trusonic's extensive music catalogue, which features millions of selections by both well-known and the nation's newest emerging artists. Trusonic's leading-edge Internet-connected media player enables Samsonite to customize and audit their music and messaging across each of their locations through an easy-to-use web interface.

"The affordability and depth of their music catalog set Trusonic apart from all other background music service providers," said Tim Sweeney, Manager of Real Estate & Construction, for Samsonite. "We're pleased to partner with Trusonic to help enhance the Samsonite brand in all of our locations."

"Increasingly, Trusonic has become the in-store audio partner of choice for leading retail and hospitality brands who demand value, ease of use, and pinpoint control over their audio environments," said Lorne Abony, Chief Executive Officer of Fluid Music Canada. "We look forward to working with Samsonite."

About Trusonic

As a leading provider of Internet-delivered business audio services, Trusonic provides custom music and messaging to retail, hospitality and general business environments in over 100 countries. Many of the largest chains and boutique brands in the world trust Trusonic to enhance their brand image at their locations. Trusonic has the largest library of Major Label and Directly Licensed Artist music from which to create custom music programming for its clients. Trusonic has delivered and validated through reports the delivery of over 1 billion in-store and on-hold messages across its audio network. Trusonic also provides complete audio system solutions, including the Trusonic Media Player, through its national network of sales and service locations. For more information email Mark Elfenbein at or visit:

About Samsonite

Samsonite is the worldwide leader in superior travel bags, luggage and accessories, combining notable style with the latest design technology and the utmost attention to quality and durability. For 100 years, Samsonite has leveraged its rich design heritage to create unparalleled products that fulfill the travel and lifestyle needs of the sophisticated traveler.

SOURCE Fluid Music Canada's Trusonic, Inc.