Sanctuary Wealth Completes Minority Investment in Alluvial Private Wealth

Investment to Support Alluvial's Growth Aspirations and Follows Sanctuary's Formal Launch of its Strategic Capital Partnership Program

The Partnership, Which Aims to Deploy Funds to Drive M&A Activity of Elite Wealth Management Firms, Complements Sanctuary's Enterprise Partnership Program

INDIANAPOLIS, Feb. 20, 2025 /PRNewswire/ -- Sanctuary Wealth (Sanctuary), providing elite financial advisors the freedom, flexibility, control and choice to thrive in an evolving industry, today announced it successfully completed a minority investment in Alluvial Private Wealth (Alluvial). While Sanctuary already has made minority investments in 10 Partner Firms, this one is the first completed transaction since the formalization of Sanctuary's Strategic Capital Partnership program.

Sanctuary developed the Strategic Capital Partnership program to provide members of its network and other elite wealth management firms a pathway to raise strategic capital, allowing them to more easily explore a range of growth and succession opportunities.

Lars Olson, Founder & Financial Advisor, Alluvial Private Wealth, launched his firm with Sanctuary in 2021 after breaking away from Merrill Lynch. While managing his own book of clients within the wirehouse, Olson was also responsible for recruiting elite advisors to the firm and expanding teams. Now, as an independent business owner, he has used that skill set to grow his own firm inorganically while expanding capabilities and increasing support for his clients. Olson will use the capital infusion from Sanctuary to accelerate that endeavor.

"We are thrilled to complete this minority investment as part of our ongoing partnership with Lars and the Alluvial team," said Sanctuary CEO Adam Malamed. "They are betting on themselves, and we're placing our chips alongside theirs."

"The demographics of our industry provide an incredible opportunity for entrepreneurial, growth-minded financial advisors to build their own enterprise, and Sanctuary stands ready to be their strategic partner in this process," Malamed continued. "While we expect this program to stimulate additional conversations with both existing Sanctuary Partner Firms and external advisors interested in growth capital, we don't see ourselves as a mere investor or an aggregator. Instead, our strategy is centered on helping our Partner Firms improve their offering to clients and increase their enterprise value. Being able to access capital is undoubtedly a key consideration for advisors looking to scale their businesses, but the platform, support and culture we've developed over the past seven years is the differentiating factor."

Enterprise Partner Program
The Strategic Capital Partnership program complements the firm's Enterprise Partner Program, which was announced during Sanctuary's Oasis Conference in October 2024. Sanctuary's Chief Growth Officer, Michael Longley, oversees both initiatives.

The Enterprise Partner Program includes a curriculum that educates and prepares Partner Firms to move from running their own business to building an enterprise through targeted M&A activities. Olson participates in this program and serves as faculty to other Sanctuary Partner Firm participants.

Sanctuary President Vince Fertitta added, "Nearly half of our 120 Partner Firms are engaged in the Enterprise Partner Program. When they complete this rigorous program and earn their Enterprise Partner accreditation, they will be incredibly well-positioned to attract and secure meaningful inorganic growth opportunities. With access to capital through Sanctuary, they will have the means to successfully execute these deals, driving meaningful growth, enhancing services for clients and achieving their own professional goals of developing a lasting, independent wealth management enterprise."

Alluvial Private Wealth is based in Central Ohio and has a branch office in Cleveland. It was founded by Olson and his partners, Lisa Bush and Manoj Sharma. The team offers holistic financial planning services to individual and non-profit clients.

Olson said, "Since launching our firm four years ago, we have achieved incredible organic growth. Expanding our partnership with Sanctuary will enable our team to expedite our M&A expansion efforts, enhancing our value, scale and ability to serve clients. The innovative new programs Sanctuary has developed will allow other firms like Alluvial to reach their goals."

Next week, Sanctuary will welcome 100 network advisors to Sanctuary's Investment Management Symposium to share ideas and learn from one another, as well as Sanctuary strategists and strategic partners, about investment solutions for their clients. A sizeable cohort of Enterprise Partnership Program participants will gather for an extended, in-person meeting to spend time together and with inorganic growth experts.

Fertitta concluded, "We're different from others in the minority space because we do not require breakaways to sell us a stake in their businesses in order to become a Sanctuary partner firm. In fact, we advise against it at launch unless there is a strong strategic rationale for them to do so. Most choose to wait until they build greater value in the asset they have just unlocked, but we are prepared to back them at whatever stage is best for them. They are in control."

About Sanctuary Wealth

Sanctuary Wealth (sanctuarywealth.com) is the advanced platform for elite advisors with the entrepreneurial spirit to build, own and create lasting equity in their practices while delivering clients the tailored service they deserve. It is committed to providing partner firms with unequaled freedom, flexibility, control and choice through an ecosystem of partnered independence that offers a complete technology and operations platform, support from a community of like-minded advisors and the resources of invaluable affiliated businesses. Post Sanctuary Wealth's 2024 acquisition of tru Independence the firm has added multiple affiliation models providing objective advice about which flavor of independence best suits a given team.

Currently, the Sanctuary Wealth network includes more than 120 partner firms in 30 states nationwide, with approximately $50 billion in assets on platform. Sanctuary Wealth consists of the wholly owned subsidiaries: tru Independence and Sanctuary Advisors LLC, SEC-registered investment advisers, Sanctuary Securities, Inc., a FINRA member broker-dealer, as well as Sanctuary Alternative Holdings, Sanctuary Asset Management, Sanctuary Insurance Solutions, Sanctuary Global, and Sanctuary Global Family Office.

Media Contacts
Donald Cutler or Joseph Kuo
Haven Tower Group
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SOURCE Sanctuary Wealth