Sandra by Sandra Lee Collection to Launch At Sears and Kmart Stores Spring 2012

Apr 30, 2012, 08:47 ET from Sears Holdings Corporation

NEW YORK, April 30, 2012 /PRNewswire/ -- This spring, TV star, entrepreneur and best-selling author Sandra Lee will be launching her exclusive collection of home products, Sandra by Sandra Lee, at Sears and Kmart stores nationwide. The collection – available in stores mid-April – will include cookware, utensils, gadgets, bakeware, small kitchen appliances, tabletop items and storage solutions.

"The launch of the Sandra by Sandra Lee Collection underscores our commitment to quality and value," said Nick Grayston, SVP and President, Footwear and Home, Sears Holdings. "Both Sandra's down-to-earth style and sense of practicality shine through in this innovative collection, which is aspirational, affordable and attainable."

Acclaimed for her warmth and approachability, as well as her talent for offering easy solutions for everyday living, Sandra Lee is anticipating a product line and a collaborative effort with Sears and Kmart that will help customers focus most on what's important to them.   

"Launching my collection of home products with Sears and Kmart is a wonderful opportunity to continue helping over-extended homemakers and busy professionals live their lives beautifully and simply," said Sandra Lee. "What is equally exciting is that the 'Sandra by Sandra Lee' collection will be offered at down-to-earth prices while maintaining the fun, fashionable flair my brand is known for."

"Sandra's philosophy of implementing easy ideas that create dramatic results is achieved by a 'keep it simple, keep it smart, keep it sweet' approach that resonates with our customers," added Grayston. "We are happy to be able to offer the new collection exclusively in our stores and online."

The Sandra by Sandra Lee license agreement with Sears Holdings was entered into by Sandra Lee in association with Iconix Brand Group, Inc. (NASDAQ: ICON). The collection retails at a price range from $2.99 to $79.99 at Kmart, and from $4.99 to $139.99 at Sears.

About Sandra Lee

Sandra Lee has a passion for simple solutions that create dramatic results in all areas of home life. She is the host of two highly rated television shows on Food Network (the multi-Emmy-nominated "Semi-Homemade Cooking With Sandra Lee" and "Sandra's Money Saving Meals") and the host of "Sandra Lee Celebrates," a series of prime-time specials on HGTV. Sandra Lee is also a New York Times bestselling author of 25 books, including the 2011 spring release: Sandra Lee Semi-Homemade Bake Sale Cookbook. An internationally-acclaimed home and food expert, Sandra has revolutionized the way people think about traditional, time-consuming, "from-scratch" methods. With her trademark "70/30 Semi-Homemade" philosophy, which combines 70 percent ready-made products with 30 percent fresh touches, Sandra creates delicious meals and aspirational home environments that are affordable and attainable.

About Sears Holdings Corporation

Sears Holdings Corporation is the nation's fourth largest broadline retailer with over 4,000 full-line and specialty retail stores in the United States and Canada.  Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, consumer electronics and automotive repair and maintenance. Sears Holdings is the 2011 ENERGY STAR® Retail Partner of the Year. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. It also has the Country Living collection, which is offered by Sears and Kmart.  We are the nation's largest provider of home services, with more than 11 million service calls made annually.  Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation. For more information, visit Sears Holdings' website at

About Iconix Brand Group

Iconix Brand Group, Inc. owns, licenses and markets a growing portfolio of consumer brands including CANDIE'S (R), BONGO (R), BADGLEY MISCHKA (R), JOE BOXER (R), RAMPAGE (R), MUDD (R), LONDON FOG (R), MOSSIMO (R), OCEAN PACIFIC (R), DANSKIN (R) ROCA WEAR (R), CANNON (R), ROYAL VELVET (R), FIELDCREST (R), CHARISMA (R), STARTER (R), ZOO YORK (R), WAVERLY (R) and SHARPER IMAGE (R). In addition, Iconix owns an interest in the ARTFUL DODGER (R), ED HARDY (R), ECKO (R), MARC ECKO (R), MATERIAL GIRL (TM), TRUTH OR DARE (TM) and PEANUTS (R) brands. The Company licenses its brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution from the luxury market to the mass market in both the U.S. and worldwide. Through its in-house business development, merchandising, advertising and public relations departments Iconix manages its brands to drive greater consumer awareness and equity.

SOURCE Sears Holdings Corporation