Santa Monica Travel & Tourism Launches Santa Monica Guide, a Custom AI Travel Genius Powered by GuideGeek

SANTA MONICA, Calif., April 15, 2025 /PRNewswire/ -- In a fitting nod to their reputation as "Silicon Beach," there's a new tech-forward tool available for travelers heading to Santa Monica. Visitors can now receive travel planning assistance with Santa Monica Guide, an AI travel genius. Santa Monica Travel & Tourism recently launched the new feature on santamonica.com using GuideGeek artificial intelligence technology from Matador Network.

Santa Monica Guide is designed to supplement the destination's three in-person Visitor Information Centers, dedicated travel specialists and the greater team. The AI tool can instantly plan an entire itinerary or answer specific questions about the best wellness experiences, beach activities, restaurants, neighborhood hot spots, hotels and more. The personalized, real-time responses are generated by AI trained on extensive data from Santa Monica Travel & Tourism and enhanced by over 1,000 integrations for travel information from GuideGeek's award-winning technology.

To access Santa Monica Guide, travelers can simply visit santamonica.com and click the chat box in the bottom-left corner of the site. This opens a chat window with the AI tool, which gives tailored responses based on the information users share, such as their interests, preferences, size of their group, ages and more.

"Innovation has long been part of our destination's DNA and this tool is the next step in meeting the future," says Misti Kerns, President and CEO of Santa Monica Travel & Tourism. "Santa Monica Guide is the perfect way to help prospective visitors from near and far discover all our city has to offer, from our incredible year-round farmers markets, arts and culture landscape and shopping destinations to our burgeoning wellness and tech industries."

Santa Monica is the first city in California to leverage GuideGeek technology to assist visitors of all types in trip planning and building a relationship with the destination — both before arrival and during their stay. Destination marketing organizations (DMOs or tourism boards) representing larger regions in California such as the Inland Empire and Lake Tahoe, as well as international destinations from Aruba to New Zealand, have already seen success with GuideGeek AI to engage visitors on a deeper, more personalized level.

"Santa Monica has a beautiful landscape and luxury resorts, of course, but it's also an innovative tech hub with a ton of startups," says Matador Network CEO Ross Borden. "It makes total sense that Santa Monica in the heart of Silicon Beach is the first city in California to launch a custom AI with our GuideGeek technology. And it's a tool that's equally useful for business travelers attending Los Angeles Tech Week, as well as those in town for a wedding or planning a weekend getaway."

About Santa Monica Travel & Tourism

Santa Monica Travel & Tourism (SMTT) is a non-profit organization designed to increase visitor expenditures, tourism revenues and local employment opportunities through the promotion of Santa Monica as a travel destination. For more information visit santamonica.com, email [email protected], or follow SMTT on Instagram (@SeeSantaMonica), X (@GoSantaMonica) or Facebook (@VisitSantaMonica).

About Matador Network

Matador Network is the world's No. 1 media brand for modern adventurers. With more than 16 million followers across social media, Matador has become a leading travel brand through its production of article features, city guides, creator-first content and original videos. Matador is the top-ranking travel brand on TikTok and its videos are viewed more than 140 million times per month. It has content distribution deals with destinations throughout the world and major brands in the travel industry and beyond. http://matadornetwork.com. 

Media Contact:
Jason Simms
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860-526-1555

SOURCE Matador Network