Sanya Ambassadors Wrapped Up a 15-Day Dream Trip in Sanya, China

News provided by

Sanya Tourism Development Commission

Nov 04, 2016, 03:12 ET

NEW YORK, Nov. 4, 2016 /PRNewswire/ -- The year-end ceremony for Sanya, China's overseas new media project "Hearts to Hearts" experience trip, hosted by Sanya Tourism Development Commission, was held on Nov. 2th, 2016 at the Westin Sanya Haitang Bay Resort. Officials from Sanya Municipal Government and Sanya Tourism Development Commission, VIP guests from Sanya tourism industry, the 6 experience trip winners of the campaign and journalists attended this grand event to witness and celebrate the success of the project.

A top tourism destination in southern China, Sanya launched the "Hearts to Hearts" online campaign on May 20^thto recruit Sanya ambassadors through the city's official social media platforms for a 15-day experience trip. New software was adapted to calculate scores automatically, which encouraged all participants to actively interact with Sanya's social media accounts with all the efforts they could gain from their networks. The Sanya ambassadors went through several rounds of fierce competitions, from Top 60 to Top 20, and then Top 5, with 6 candidates finally winning the dream tour in Sanya, staying at top hotels, enjoying relaxing beach times, watching grand performance shows, exploring the rainforests, Li and Miao ethnic customs and Buddhist culture, experiencing Taichi, hot spring spa and traditional Chinese physical therapies and many more. They carried out an exciting task of sharing their experiences in Sanya on social media to compete for the final cash award of USD 30,000 based on marketing performance and engagement scores.

The most exciting moment was to announce the year-end grand prize - the USD 30,000 award - which went to Mr. Luke Campbell Charny from London, UK. Luke is the founder of Yettio Travel Magazine, an independent online magazine providing travel guides and information of global destinations. Luke has actively taken part in the campaign since the very beginning and spared no efforts to help promote Sanya online using his expertise in the travel industry and online marketing supported by magnificent social networking.

Among the 6 Sanya Hearties is Shenequa Lateeia (Tia) Johnson from the United States, a travel blogger constantly after new food-experiences. The regional food in Sanya, she said, is much more tasty and also very different compared with the Chinese food in the U.S. For her, Sanya is a refreshing new seaside resort offering more than just beach and sunshine. "I've experienced so much in a short time. There's adventure, fun and relaxation around every corner!" She was also delighted by the friendliness of the local people, feeling welcome wherever she walked and meeting people who always come with big smiles and friendly "Hello!"