SAP and Sybase Announce Support for App Store Volume Purchase Program in Afaria®

Afaria® Helps Ensure App Store Volume Purchase Program Is Enterprise-Ready With Seamless, Secure Over-the-Air Deployment and On-Device App Portal Technology

Sep 13, 2011, 12:30 ET from SAP AG

LAS VEGAS, Sept. 13, 2011 /PRNewswire/ -- SAP AG (NYSE: SAP) and Sybase, Inc., an SAP company and industry leader in enterprise and mobile software, today premiered interface support for App Store® Volume Purchase Program (VPP) for Business with Afaria®, the industry-leading mobile device and application management solution from Sybase. By enabling streamlined and secure application deployment and management for enterprise users through an enhanced on-device app portal, Afaria helps extend App Store's reach into the enterprise market. Today's announcement was made at SAP® TechEd 2011, co-located with Sybase TechWave and being held in Las Vegas, Nevada, from September 12-16.


Using Afaria, an IT organization can scale the deployment and management of enterprise mobile apps acquired through App Store VPP. Companies can assign and deploy mobile applications to specific employees who are authorized to use the application and access the associated corporate data. Organizations can also allocate and track licenses used, improving transparency.

"The App Store, being a key driver in bringing mobile applications to consumers, can be a powerful channel extending to the enterprise thousands of business apps designed to increase employee productivity and transform business processes," said Stacy Crook, senior analyst for Mobile Enterprise Research at IDC. "Sybase's rich enterprise experience in over-the-air deployment and on-device portal technology has the potential to help set the standard of how business applications are delivered to the growing mobile workforce."

For individual mobile workers, Afaria has made it easier to acquire applications through the App Store VPP. After the IT organization imports redemption data on volume purchases into Afaria and assigns applications to user groups, end-users can launch the Afaria App Portal to download the application without entering redemption codes or resorting to reimbursement later.

"By adding support for the App Store Volume Purchase Program, the Afaria solution will be able to help enterprises quickly and easily deploy a broad range of business applications within their organization," said Dr. Raj Nathan, executive vice president, chief marketing officer and head of Mobile Applications, Sybase.

For more than a decade, Afaria has transformed enterprises and managed mobility partners around the world by empowering the mobile workforce. Afaria enables companies to fully manage and secure a wide range of personal and corporate smartphones and tablets, including Android, iOS, Windows Mobile and more, in both hosted and behind-the-firewall environments. Additionally, Afaria's seamless over-the-air (OTA) delivery of in-house and publicly available apps, combined with on-device enterprise portal technology, helps ensure that only approved mobile users are granted access to internal applications and data.

Afaria support for the App Store Volume Purchase Program for Business is planned for availability in the second half of September 2011. For more information on Afaria and Sybase Managed Mobility, visit and

SAP and Sybase today also announced Sybase® Unwired Platform 2.1, which will enrich the mobile application development experience through significant enhancements to its software development kit (SDK) and new developer resources for the more than 2 million members of SAP® Community Network (see "SAP and Sybase to Fuel Enterprise Mobile Application Development With Latest Release of Sybase Unwired Platform").

Follow SAP and Sybase on Twitter at @sapmobile and @MobileWork.

For announcements, blog posts, videos and other coverage during the event series, visit the SAP TechEd newsroom.

Sybase TechWave 2011

Sybase's long-running TechWave conference is co-located with SAP® TechEd, September 12-16 at the Venetian Hotel in Las Vegas, NV. TechWave continues to deliver targeted training on Sybase products and offers attendees shared access to SAP TechEd sessions and activities.

SAP® TechEd 2011 in Las Vegas, Bangalore, Madrid, and Beijing

More than 19,000 SAP customers, partners and technical experts are expected to convene at SAP® TechEd 2011, the company's largest ecosystem education event series. The conference brings IT managers, software developers, administrators, and business process experts together for a look under the hood of today's business motors: the latest advances in in-memory and mobile technologies, and in on-premise, on-demand and on-device applications from SAP and more. In its 15th year, SAP TechEd will be held in four locations around the globe: Las Vegas, Nevada, from September 12-16; Bangalore, India, from October 19-21; Madrid, Spain, from November 8-10; and Beijing, China, from November 15-17. Follow SAP TechEd on Twitter at @SAPTechEd and join the conversation at #SAPTechEd.

About Sybase

Sybase, an SAP® company, is an industry leader in delivering enterprise and mobile software to manage, analyze and mobilize information. We are recognized globally as a performance leader, proven in the most data-intensive industries and across all major systems, networks and devices. Our information management, analytics and enterprise mobility solutions have powered the world's most mission-critical systems in financial services, telecommunications, manufacturing and government. For more information: Read Sybase blogs: Follow us on Twitter at @Sybase and @MobileWork.

About SAP

As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 172,000 customers (includes customers from the acquisition of Sybase) to operate profitably, adapt continuously, and grow sustainably. For more information, visit

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