SAP and Sybase Step Closer to Reaching 1 Billion People With Release of Next-Generation Sybase® Unwired Platform

ORLANDO, Fla., May 17, 2011 /PRNewswire/ -- SAP AG (NYSE: SAP) and Sybase, Inc., an SAP company and industry leader in enterprise and mobile software, continue to deliver on their commitment to make mobile the new desktop with the release of the next-generation Sybase® Unwired Platform 2.0 and the unveiling of an enhanced version of their software development kit (SDK), which is planned to be generally available within the next few months. The announcement was made at SAPPHIRE® NOW, being held in Orlando, Florida, May 15-18, 2011.

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As one of the industry's leading and most expansive mobile enterprise application platforms, the latest releases help businesses of all sizes better respond to real-time business dynamics through cost-efficient, simplified deployment, development and management of native and Web-based mobile applications on a wide array of device types. Built on proven technology, Sybase Unwired Platform and SDK are designed to enable customers to create user-friendly applications that mobilize business processes and workflow and real-time access to back-office systems across the enterprise to help improve efficiency, responsiveness and overall productivity.

With the exponential growth of personally owned and corporate-liable mobile devices entering the enterprise, businesses are seeking a comprehensive and integrated platform to simplify the development, deployment and security of their mobile application landscapes across a widening array of device types. A recent survey by Kelton Research highlighted that in 2011, 65 percent of the IT managers surveyed said they plan to develop and deploy five or more mobile apps this year, and another 21 percent expect to implement 20 or more mobile applications.

"We are reaching an inflection point in the industry, where developing and deploying mobile apps tops the priority list this year for a majority of enterprises," said Stephen Drake, program vice president, IDC. "The influx of powerful smartphones, tablets and innovative applications is driving widespread consumption of mobile technology, making return on investment in mobile IT much more transparent for companies. Software suppliers delivering a comprehensive, standards-based platform capable of orchestrating the entire mobile framework will demonstrate the most success in this market."

Leading the Way to Help Companies Mobilize

Sybase Unwired Platform 2.0 and the enhanced SDK address the needs of both mobile and Web developers by providing a comprehensive, standards-based environment for the development of customized native and Web applications across various device platforms. Additionally, IT can manage the entire application life cycle from deployment (tooling) to provisioning, managing and updating through Sybase's industry-leading mobile device management solution, Afaria®. Highlights of the expansive new capabilities for developers and IT managers include:

• Hybrid Web Container delivers all the advantages associated with customized Web application development, combined with rich native application functionality, while leading the way via support of industry-standard development environments such as HTML5, Javascript and CSS
• SDK for native application development, including a user interface (UI) framework, connectivity, device Integration and Mobile Business Object libraries
• Cross-platform support for consistency across key mobile platforms, including iOS, BlackBerry and Windows Mobile, and Android support is planned for availability in the second quarter of 2011
• Integration with back-end systems via SAP-certified connectors, open standard connectors, such as JDBC and RESTful Web services, and the ability to cache data
• Industry-leading security, including single sign-on for SAP back-end systems, encrypted HTML5 Web storage and encrypted data transport

By enabling mobile access to corporate information systems anytime, anywhere for a wide array of end users, including executives and management, as well as field and sales representatives, businesses can typically experience a lower total cost of ownership (TCO) and higher return on investment (ROI). According to a 2010 study by the University of Texas at Austin, if a Fortune 1000 business increases the usability of its data by just 10 percent, it can realize a $2.01 billion annual revenue increase.

"The pervasiveness of mobility and impact on consumers to businesses make it one of the most profound transformations in IT history, and it is a key driver for enabling SAP and Sybase to reach 1 billion people by 2015," said Dr. Raj Nathan, executive vice president and chief marketing officer, Sybase. "It is proven that regardless of industry or size, a mobile enterprise is a fertile field for business innovation, competitive growth and profitability. With the release of our next-generation Sybase Unwired Platform and SDK, customers can now take the offensive and embrace mobility by more easily developing highly productive mobile apps that will drive bottom-line results."

Sybase Unwired Platform 2.0 is currently available and the SDK is planned to be generally available during the next few months. For more details on this announcement and to read what SAP and Sybase partners have to say about these offerings, visit the Mobility newsroom.

SAP and Sybase today also unveiled a new collection of mobile apps built on Sybase Unwired Platform and focused on bolstering employee productivity and customer service in key industries, including manufacturing, consumer products, utilities, high tech, oil and gas, retail and healthcare (see "SAP and Sybase Boost Mobile Worker Productivity in Key Industries With Release of New Real-Time Enterprise Mobility Apps").

For announcements, blog posts, videos and other coverage during the event, visit the SAPPHIRE NOW newsroom. Follow SAP and Sybase on Twitter at @sapmobile and @MobileWork.

SAPPHIRE® NOW
With SAPPHIRE® NOW, SAP offers its customers, partners and prospects even more opportunities to engage in dialogue with peers, participants and thought leaders around the globe. Being held in Orlando, Florida, May 15-18, 2011, this enhanced, real-time event connects attendees on site with global participants through state-of-the-art broadcast studios and an online experience that incorporates the latest social media and community functionality. Whether on site or online, participants can gain insight as to how SAP is delivering on its product strategy and helping organizations around the world to run better. For more information, visit www.sapphirenow.com. Follow SAPPHIRE NOW on Twitter at @SAPPHIRENOW and visit the event newsroom at www.sapphirenow.news-sap.com.

About Sybase
Sybase, an SAP company, is an industry leader in delivering enterprise and mobile software to manage, analyze and mobilize information. We are recognized globally as a performance leader, proven in the most data-intensive industries and across all major systems, networks and devices. Our information management, analytics and enterprise mobility solutions have powered the world's most mission-critical systems in financial services, telecommunications, manufacturing and government. For more information, visit http://www.sybase.com. Read Sybase blogs: http://blogs.sybase.com.

About SAP

As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 170,000 customers (includes customers from the acquisition of Sybase) to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

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For more information, press only:
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Scott Malinowski, Sybase, +1(978) 287-1793, [email protected]
Ryan Wallace, Bite Communications for Sybase, Inc., +1 (212) 857-9375,
[email protected]

During SAPPHIRE NOW (from May 15 to 18), to speak with press contacts on site, please dial the SAP press room: +1 (610) 661-0469.

SOURCE SAP AG