SAP Announces Sponsorship of Rising Canadian Tennis Star Milos Raonic

Mar 25, 2011, 11:00 ET from SAP AG

MIAMI, March 25, 2011 /PRNewswire/ -- SAP AG (NYSE: SAP) has added to its impressive ambassador portfolio by signing rising star Milos Raonic, following his sharp rise through the ATP Rankings since the start of 2011. The announcement comes ahead of SAP's host sponsorship of the Sony Ericsson Open, being held March 21April 3, in Miami, Florida, further demonstrating the company's commitment to tennis. Milos joins the all-star SAP ambassador team of fellow tennis ace Andy Roddick, golf legends Ernie Els, Gary Player and David Leadbetter, and golf's current U.S. Women's Open champion Paula Creamer.


Number 34 in the world, 20-year-old Raonic has become the highest ranked Canadian male ever, having climbed 122 places since the beginning of the year. Following an impressive performance in the Australian Open, Raonic won the first title of his career at the SAP Open in San Jose, California, and continued his exceptional run of form the following week by reaching the final of the Regions Morgan Keegan Championship, losing to fellow SAP ambassador Roddick in a thrilling three-set final.

"It has been a dream year for me so far and I am delighted to become an SAP ambassador," said Raonic. "Having qualified for the main draw of the Australian Open gave me great confidence, which I took into the SAP Open and it was fantastic to get my first tournament win. I am now looking to continue this form and climb further up the rankings.

SAP is a host sponsor of the Sony Ericsson Open and is the Official Mobile App Provider. The official tournament app features the latest mobile content, including schedules of upcoming matches, men's and women's draws and the option to view live scores and completed matches. It is available for download free of charge and is compatible with Android and iOS platforms.

For more information on SAP's corporate sponsorships, visit:

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