Sapphire Media International Launches Hustler HD Channel; New Channel Will Support 3D Format for Expanding VOD Service

LOS ANGELES, Feb. 16, 2011 /PRNewswire/ -- Sapphire Media International, Europe's largest distributor of adult entertainment content, today announced the launch of a new Hustler branded HD adult channel, which will also support and deliver 3D content. This partnership confirms Sapphire Media's commitment to HD and 3D formats for its rapidly expanding VOD service.

Hustler HD/3D will launch in March 2011 on the Hotbird satellite with a wide range of HD content, including the best-selling material from Hustler's varied library. The channel will also have access to some high profile 3D productions such as the award winning parody "This Ain't Avatar XXX" and Hustler's soon to be released "This Ain't Ghostbusters XXX 3D" along with Sapphire's own in-house 3D product. The company will be working with distributors to showcase 3D content as the 3D TV market grows.

Stephanie Murdoch-Meyer, Head of Sales and Distribution at Sapphire comments, "We have had a lot of success with our existing HD and 3D offerings on our VOD service and now feel the time is right for us to launch a similar linear channel. The market for HD and now 3D is growing rapidly and our customers want the range of content, the brands and the service that only Sapphire Media is able to offer."

Michael H. Klein, President of Hustler said, "With the huge slate of true HD productions that we currently have, and continue to produce monthly, along with our production of high budget true 3D features, the Hustler HD/3D channel will best the best of the breed of adult broadcasting offerings. Top stars and top directors, including the HD movies from the other top adult studios that we have the exclusive broadcast rights to, are sure to lead to high buy rates."

Digiquest Electronics Limited will be handling the exclusive Smartcard distribution of the channel across Europe.

About Sapphire Media International BV:

Sapphire Media International BV was established in 2001 and distributes 14 adult TV channels to over 700 cable, satellite and Telco operators across Europe, the Middle East and Russia including Blue Hustler, Hustler TV, Girls Gone Wild, 100% Babes and Nitegate. The company also provides tailor made adult VOD, IPTV and mobile services to multimedia distribution platforms in over 25 territories. Sapphire is headquartered in Amsterdam, with offices in London and Luxembourg.   www.sapphiremedia.com

About Hustler TV

Hustler TV, available in over 52 countries, brings the top performing movies from some of the best adult film studios to pay per view and video on demand. Hustler TV has more titles in the top 25 adult DVD rental and sales charts each month than any other adult network. Cross promotional opportunities within the numerous Hustler properties help to ensure some of the highest buy rates in the industry.  Hustler, the most powerful name in adult entertainment, is a leading distributor of adult DVDs, print publications, Internet content, and apparel. Hustler also maintains Hustler Clubs, the Hustler Hollywood retail chain and the Hustler Casinos.

SOURCE Hustler TV