Sav Banerjee Joins MWW Group as Senior Digital Strategist in the Company's DialogueMedia Practice

NEW YORK, Jan. 20 /PRNewswire/ -- MWW Group (www.mww.com), one of the nation's top ten public relations firms, announced today that Sav Banerjee has joined MWW Group as a senior digital strategist in the firm's industry leading DialogueMedia practice. Banerjee brings more than six years of experience working in the digital marketing and social media space and his experience spans a number of sectors including technology, retail and consumer packaged goods. Banerjee has worked with such notable clients as HP, Visa, Proctor & Gamble, and eBay. In his new role at MWW Group, Banerjee will develop strategic social media campaigns for a number of MWW Group's key clientele.

"Sav is a key addition to our DialogueMedia team and brings a range of expertise leading social media programs for some of the world's largest and most respected brands.  His insight and expertise will be invaluable to clients spanning a number of sectors, from retail and technology to CPG and food and beverage," said Michael W. Kempner, president and CEO of MWW Group.

Prior to joining MWW Group, Banerjee acted as social media engineer at Gannett Digital where he developed digital marketing strategies for such Fortune 500 companies as Unilever and Proctor & Gamble. Previously, Banerjee served as director of social strategy at Vercai Inc. where he led the development of Mintbox, the first interactive fashion platform connecting web to retail stores. Before joining Vercai, Banerjee managed client services and strategy at Agency.com where he launched social marketing applications for eBay, both in the US and Canada, and managed integrated campaigns with an emphasis on interactive web development.  

As a senior member of MWW Group's DialogueMedia division, Banerjee joins a team that is recognized throughout the public relations industry for its award-winning work. DialogueMedia works with MWW's clients across all of the company's core practice areas: corporate communications, consumer marketing, public and government affairs, healthcare, internal communications, cause and social marketing.  

About MWW Group

MWW Group is one of the nation's top ten public relations agencies and is known for its results-driven approach to public relations and "Aim High. Deliver" commitment to client service. For four years in a row, MWW Group was honored with the #1 ranking in the Holmes Report agency client satisfaction survey. MWW Group achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution. In 2008, MWW Group was named PR Agency of the Year by The American Business Awards and Mid-size PR Firm of the Year by PR News, in recognition of the firm's growth, strategic account leadership and industry-leading employee retention. MWW Group is part of the Interpublic Group of Companies (NYSE: IPG). 

SOURCE MWW Group