Save Big on Trusted Procter & Gamble Products While Investing in a Better Tomorrow With Future Friendly Purchases

CINCINNATI, Aug. 23, 2010 /PRNewswire/ -- The Procter & Gamble Company (P&G) (NYSE: PG) will release its September 2010 P&G brandSAVER coupon booklet on Sunday, August 29, with $117 in savings on a wide range of popular P&G products.

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The upcoming P&G brandSAVER features many of the company's Future Friendly products that help save water, save energy and reduce waste in the home – without compromising the performance or price consumers expect from P&G.  Shoppers will get to purchase Future Friendly products at an even greater value by utilizing the coupons, most of which are good until September 30, 2010.  In addition, consumers can encourage their families to take advantage of impactful yet simple conservation tips highlighted in the mailer.

"We are excited about the brandSAVER because, in addition to great money savings, consumers who use the Future Friendly coupons can feel good knowing they're making small but important environmental savings in their homes," said Maurice Coffey, Marketing Director, P&G Future Friendly.  "Equally important is the opportunity for us to share educational tips that families can use to live more sustainably."

The Future Friendly products in the upcoming brandSAVER include, among others:

• CASCADE® Complete ActionPacs® - Skip the pre-wash and you can help save up to 2,600 gallons of water per year.  *based on average of 12.5 gallons of pre-washing water and average of 4 loads per week
• PAMPERS® Cruisers - If every Pampers Swaddlers and Cruisers mom switched to the new Pampers with Dry Max, together we could save up to 20 million pounds of trash every year. That's as heavy as 600 conventional school buses! *compared to using previous Swaddlers/Cruisers™, based on NA '08/'09 sales volume for Swaddlers/Cruisers
• CHARMIN® MegaRoll - Charmin will only work with forestry companies who plant or ensure the re-growth of more trees than are used from their forests.
• BOUNTY® Huge Roll - Over the past 3 years, Bounty has reduced their energy usage by more than 15% in their plants.

This money-saving booklet will be included in newspapers delivered to more than 55 million homes across the country. For a list of newspapers that contain the brandSAVER, please view the following link: http://www.pgeverydaysolutions.com/pgeds/brandsaver-coupons.jsp. To learn more about Future Friendly, visit www.futurefriendly.com.

About Future Friendly

P&G's Future Friendly is a program that empowers consumers to save energy, save water and reduce waste, using science, innovation and unique partnerships to achieve meaningful environmental impacts. The P&G Future Friendly program is a direct extension of P&G's long-term commitment and disciplined, science-based approach to environmental sustainability. Through the program, P&G is better able to share these solutions with consumers so they can realize the benefits in their own homes. Sustainability is core to P&G's Purpose to Touch and Improve the Lives of the Worlds' Consumers, now and for generations to come.

About Procter & Gamble

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 127,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

SOURCE The Procter & Gamble Company