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Savory is Filling, Not Addictive Like Sweet


News provided by

Wellness Foods Inc.

Jan 06, 2015, 09:00 ET

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TORONTO, Jan. 6, 2015 /CNW/ - "In a recent survey*, over 70% of respondents said that they feel fuller when they eat a savory snack than when they eat a sweet snack," says Cathy Richards, CEO, Wellness Foods.  "Yet nearly the same number of respondents found that sweet snacks are addictive."  The majority also prefers, in concept, snacks that are high in protein, high in fibre and made with nutritious ingredients such as whole grains.

"Human nature really is intriguing," adds Cathy Richards.  "We all know what we need to eat, however when people taste sweet, all their best intentions can evaporate.  And anyone who has scoured the snack aisle in any store knows that overly sweet bars dominate the products on offer - it can be hard to find a good snack."

"At Wellness Foods, we've developed entirely different snack alternatives," says Cathy Richards. "We offer nutritious twists on two snacks consumers love - chips and bars."

  • Delicious, savory flavours for snacks that satisfy a craving and keep snackers happy.
  • Savoury is filling, not addictive like sweet.

The result is a tasty snack that satisfies hunger for three hours, without the sweetness that causes cravings.  "With flavours like Sesame Chives, Smoky BBQ Peppers, Chili and Herb, these are tasty, healthy snacks for busy people," adds Cathy Richards.

The SimplyVeggie Savory Bar is savory, not sweet, with one full portion of vegetables in every bar:

  • More protein than sugar: 5 grams protein for 4 grams sugars.
  • Low glycemic index, 5 grams of plant-based fibre, high in iron, good source of calcium.
  • Gluten Free, Vegan/Vegetarian, Kosher, Non GMO Project verified.
  • Simply Protein chips are made with non-GMO pea protein and, like everything we do, are gluten free.

Wellness Foods is a small Canadian, female owned and managed company that was started in 2002 by Cathy Richards, Founder and CEO (Chief Enthusiasm Officer), and has become "an overnight success"!  Cathy created the Simply Bar because she couldn't find a filling and nutritious snack that didn't upset her stomach. Diagnosed with Crohn's disease since she was twelve, Cathy struggled to find a satisfying snack.

Wellness Foods has grown from one bar to a whole range of great tasting, low sugar snacks that help you stay fuller longer.  Simply products serve the most protein for the least calories compared with other leading natural food snacks. All of our SimplyProtein® products are high protein, low sugar, gluten free and they contain no artificial sugars.

* Findings from a recent survey of snack bar consumers in Canada.

Wellness Foods
Simply Savory Veggie Bar, Simply Protein Bar, Simply Protein Crunch, Simply Protein Whey, and Simply Protein Chips
www.SimplyProtein.ca | Facebook | Twitter

SOURCE Wellness Foods Inc.

Image with caption: "Savory is Filling, Not Addictive Like Sweet (CNW Group/Wellness Foods Inc.)". Image available at: http://photos.newswire.ca/images/download/20150106_C5511_PHOTO_EN_9937.jpg

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