NEW YORK, Feb. 3, 2025 /PRNewswire/ -- DAISE is a new range of mood-matching fragrance and body care by the co-founder of MONDAY Haircare launching in-store and online with Target on February 2, 2025.
DAISE is a fresh and fun approach to fragrance and body care catering to discerning elder Gen Alpha and young Gen Zs—now considered the fastest-emerging cohort of beauty consumers.
The brand was created as a world where beauty meets play: a welcoming place where young beauty enthusiasts are free to experiment with mood-matching products that help them express who they and discover who they want to be. DAISE encourages experimentation and personalization through playful packaging, scents and mix-and-match ranges. Every product in the range of bath, body, fragrance and lip products is designed to collect, layer, mix and match.
Initially launched with Ulta Beauty in December 2024, in just two weeks DAISE sold 25,000 units per day averaging 1,000 units per hour, or 1 unit every 3 seconds. DAISE will enter Target doors nationwide on February 2, 2025, with the brand's meteoric rise seeing a forecast of over $50M in retail sales in the first year to market.
The fragrance-forward range consists of six product types: All Body Spray & Deodorant to keep its wearer feeling cool and cute for up 24 hours; Fragrance Body Mists perfect for body and hair; Foaming Body Wash, a skin-loving whipped treat for the shower; Exfoliating Body Scrub to keep skin soft and glowing; Bath Bombs with a surprise DAISE Mini Brands collectible inside; and Hydrating Lip Balms.
The brand has six floral and fruit driven scents across its range of All Body Spray & Deodorant and Fragrance Body Mists, designed to be paired together or mixed and matched to create a signature scent. There's LOWKEY DAISE (Rose & Sandalwood), SUNNY DAISE (Vanilla & Coconut), PEACHY DAISE (Berry & Mandarin), HELLO DAISE (Raspberry & Mint), HAPPY DAISE (Grape & Amber) and OH SO DAISE (Pear & Patchouli).
All products in the range are dermatologically tested, certified cruelty-free and formulated with the brand's Clean Promise, meaning they are made without Acrylates, Aluminum, Benzyl Alcohol, Butoxyethanol, BHA/BHT, DEA, Formaldehyde, Heavy Metals, Lead, Microbeads, Mercury, Parabens, Phenoxyethanol, Phthalates, SLS/SLES & Talc.
BEAUTY TO MAKE YOUR DAISE – MEET THE RANGE
SPRITZ
Fragrance Body Mist, $5.99 | 3.3 oz
Scents Perfect For Body & Hair
LATHER
Foaming Body Wash, $4.99 | 8.8 oz
A Fun Whipped Treat For Daily Use
SPRAY
All Body Spray & Deodorant, $5.99 | 3.5 oz
Scented & Suitable For All-Over Use
FIZZ
Bath Bomb, $3.99 | 3 oz
A Fun, Fizzy & Fragranced Bath Moment
NOURISH
Hydrating Lip Balm, $2.99 | 0.25 oz
Made With 90% Natural Ingredients
SOFTEN
Exfoliating Body Scrub, $7.49 | 18 oz
Gently Renews & Softens Skin
Leaping Bunny Approval
DAISE is approved as cruelty free under the Leaping Bunny program by animal protection and advocacy organization Cruelty Free International. The Leaping Bunny is the globally recognizable gold standard for cruelty free cosmetics, demonstrating that a brand is genuinely committed to removing animal testing from its supply chain.
Jaimee Lupton, Co-Founder
DAISE has been co-founded by beauty entrepreneur Jaimee Lupton. Lupton is the co-founder of multi-award-winning beauty brands MONDAY Haircare, being and Laura Polko Los Angeles, along with several others that are yet-to-market. Building a cohort of future-focused brands based on modern consumers' values and desires, Lupton is hyper-focused on democratizing beauty by bringing premium offerings to accessible settings.
DAISE IS NOW AVAILABLE ONLINE AND IN-STORE WITH TARGET AND ULTA BEAUTY NATIONWIDE
SOURCE DAISE Beauty
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