Say Hello to Poppin!

NEW YORK, Sept. 4, 2012 /PRNewswire/ -- Poppin, an innovative online retailer selling colorful essentials for one's work-lifestyle, launched today with a distinctive collection of chic yet affordable products and an engaging shopping experience. Founded by Chris Burch with the unique mission to make work happy, Poppin injects beautiful design and color into the otherwise dull products that make up every day work life.

(Photo: http://photos.prnewswire.com/prnh/20120904/NY66746-a )

(Logo: http://photos.prnewswire.com/prnh/20120904/NY66746LOGO-b )

"Work is no longer an isolated activity that only happens in an office from 9am to 5pm," explains Poppin Chairman and CEO Randy Nicolau. "Everyone does some kind of work, whether it is in an office or classroom, at home, on a plane or in a coffee shop. Poppin was created to fill the design gap between the products we use for work and those available in the rest of our lives. We're not another office products company, we sell workstyle products."

Over 250 Stylish New Products
Lead by prominent designer Jeff Miller, Poppin is introducing over 250 original products spanning the writing, paper, desktop, presentation, kitchen, technology and furniture categories. The highly anticipated furniture collection includes desks, chairs, filing cabinets and a conference table. This category will be a cornerstone offering in the months to come.

Poppin has curated a vibrant and fashion-conscious color palette, which includes: White, Pool Blue, Yellow, Orange, Lime Green, Red, Purple, Pink, Aqua, and Black. The company is also introducing fashion prints and patterns – for example, a collection of notebooks with color blocking and various black and white striped patterns.

Also available is the "Pop Starter," a collection of six essential products that are the foundation for any desktop, including: a pair of Scissors, Calculator, Ruler, Bits + Bobs Tray, Pebble Eraser, and two Stackable Inboxes. The contents of the Pop Starter are white, thus allowing customers to add their own "pops of color" with items such as staplers, tape dispensers, notebooks, pens and much more.

Innovative "Shop by Color" and "Design a Desk" Functionality
Poppin's e-commerce site, poppin.com, is introducing a number of original functionalities aimed at improving the customer's shopping experience. Among the innovations, the site spotlights an omnipresent "Shop by Color" feature, which allows customers to easily explore all the products available in their favorite colors. Additionally, the interactive "Design a Desk" feature allows users to populate a virtual desktop with a variety of products and easily explore and visualize custom color combinations.

"All of the elements of today's launch have been designed to create an exceptional customer experience," explains Burch. "Finally, your workspace can look as good as you do."

About Poppin
Poppin, Inc, is an innovative online retailer offering a distinctive collection of chic yet affordable workstyle products and an engaging shopping experience. Established with the unique mission to provide people with everything they need to work happy, Poppin intends to become the first company that makes buying, using, looking at, and thinking about office products an extraordinary experience. The company is privately held and financed by J. Christopher Burch, Shasta Ventures, First Round Capital and a group of angel investors. Poppin formally launched its ecommerce site (poppin.com) in September 2012.

All Poppin products can be found at www.poppin.com, while fans and friends can follow the brand at facebook.com/poppin and twitter.com/poppin.

SOURCE Poppin