SBTech Partners With LeoVegas Brand BetUK.com for UK Sportsbook Launch

USA - English

• USA - English

LONDON, July 25, 2018 /PRNewswire/ --

High-growth gaming business Rocket X will utilise SBTech to propel their multiple managed brands into sports betting in the UK  

SBTech, the industry-leading sports betting solutions provider to the regulated iGaming sector, has entered into a new partnership with multi-brand, managed service online gaming company Rocket X to supply its sportsbook to a number of UK-facing sites. The firm's flagship brand BetUK.com was recently unveiled as the sponsor of EFL Championship club Swansea City.

The agreement has been contracted directly with Swedish mobile gaming giant LeoVegas, which created the Rocket X brand in March to consolidate its UK assets, newly acquired from IPS.

BetUK.com players will enjoy world-class sports betting coverage as well as the most advanced features in the industry. These include YourBet, offering fully automated same-game accumulators with instant pricing, which is already live in the UK with several SBTech operators.    

The speed to market for which SBTech is renowned throughout the industry, the breadth and depth of its UK-localised sportsbook and the group's proven track record of achieving high growth in the UK market were all pivotal to the creation of the new deal.

Andrew Cochrane, CCO of SBTech, commented: "This latest partnership is the result of our ongoing commitment to increasing our market share in key regulated markets by providing a sportsbook that meets and exceeds the high expectations of players. LeoVegas and the Rocket X team both share our vision of delivering a differentiated and compelling value proposition to players through product innovation, scalable technology and a fully bespoke trading and risk management approach."

Mark Good, CEO of Rocket X added: "The strength of SBTech's in-play coverage, its technological and regulatory expertise, proven track record of powering high-growth operators in the UK and wide range of responsible gambling controls were at the heart of our decision to sign this agreement. With the power of one of the industry's top sportsbooks behind us, I'm confident of achieving significant share in the uniquely competitive UK market."

About SBTech 

SBTech is a global leader in omni-channel sports betting and gaming, with over 1,000 employees in eight offices worldwide. Since 2007, SBTech has developed the industry's most powerful online sports betting and casino platform, serving licensees in over 15 regulated markets.

SBTech's clients include many of the world's premier betting and gaming operators, state lotteries, land- based casinos, horse racing companies, and iGaming start-ups. The group supplies superbly flexible betting and gaming solutions to clients looking for speed to market and exceptional configurability, supported by the best business intelligence and reporting capabilities.

The SBTech offering includes its Seamless Sportsbook, the Chameleon360 iGaming Platform, Managed Services, and retail and omni-channel solutions that provide players with constant access to sports and casino products across all touchpoints: online, mobile and retail.

Backed up by unrivalled expertise in trading and risk management, regulatory compliance, AML and KYC procedures, acquisition and CRM, SBTech's partners consistently achieve rapid growth, enhanced brand loyalty and peak profitability.

For more information, visit: http://www.sbtech.com

About the LeoVegas Mobile Gaming Group

LeoVegas' passion is "Leading the way into the mobile future". LeoVegas is Sweden's premier GameTech company and is at the forefront of using state-of-the-art technology for mobile gaming. In 2017 the company passed the threshold for being classified as a unicorn, i.e., a start-up valued at more than USD 1 billion. A large part of this success can be credited to an extreme product and technology focus coupled with effective and data-driven marketing. Technology development is conducted in Sweden, while operations are based in Malta. LeoVegas offers casino, live casino and sport gaming, and operates two global and scalable brands - LeoVegas and Royal Panda - as well as a local, multibrand operator collectively referred to as Rocket X. The company's shares are listed on Nasdaq Stockholm.

For more about LeoVegas, visit http://www.leovegasgroup.com

Contact: [email protected]

SOURCE SBTech