Blaine will be the company's second location in the Twin Cities metro
FARGO, N.D., July 25, 2025 /PRNewswire/ -- Employee-ownedSCHEELS is excited to sign a Letter of Intent, deepening its Minnesota roots with a new 250,000-square-foot sporting goods store opening in Blaine Spring 2028. Blaine will be the company's second location in the Twin Cities metro, joining Eden Prairie, and sixth in the state. With more than 120 years in Minnesota, SCHEELS has become a locally trusted, customer focused, community-driven retail destination like no other.
SCHEELS is opening in Blaine, Minnesota in 2028.
"Minnesota has always been a proud part of the SCHEELS story, and we're thrilled to make Blaine the next chapter - a thriving community that aligns perfectly with our values," said Matt Hanson, SCHEELS CEO. "This new location will be built specifically with the Blaine and surrounding communities in mind, from local experiences to expert service. We're excited to continue our partnership with the city and BTCE, to give back to Blaine's dynamic community, and create a lasting impact for years to come."
Strategically located near the National Sports Center and TPC Twin Cities, SCHEELS will sit at the heart of Blaine's vibrant community and bring more than 500 new jobs to the region. "We didn't just bring in a store, we brought in an experience. SCHEELS is more than retail; it's a community hub, a destination, and a sign of what's possible when vision, teamwork, and local pride come together," said Co-Developers Bader Companies and Elevage Development. "SCHEELS is a shining example of our belief in this region's potential and spirit. And we're not done yet. We look forward to sharing more exciting announcements in the months ahead."
Blaine city leadership shares in the enthusiasm. "We are excited to welcome SCHEELS to Blaine as part of a transformational redevelopment project," said Blaine Mayor Tim Sanders. "This store will anchor a destination that offers more than just shopping. It's about creating memorable experiences for residents and visitors through recreation, dining, and community connection."
Customer-First, Community-Driven True to SCHEELS reputation, the Blaine location will prioritize exceptional customer service. Each specialty shop will be staffed by true experts, educated through the SCHEELS University training, and offer tailored support to help customers reach their goals. Premier SCHEELS services will include expert golf club fittings by certified SCHEELS Master Fitters, baseball and softball fittings with HitTrax technology, archery set ups with certified technicians, bike services by Barnett-trained mechanics, and more. These industry leading experts are employee-owners, personally invested in providing superior customer service and a local, community-first minded approach.
"Our mission at SCHEELS goes far beyond retail," added Hanson. "We strive to be your trusted local partner, the place you turn for expert advice, great gear, and even a chance to celebrate your wins. Our culture is built on community, and that commitment drives the service our team delivers every day."
A Destination Like No Other The Blaine SCHEELS will stock one of the industry's largest selection of inventory across more than 80 specialty shops showcasing products from top, industry leading brands. In addition to sporting goods and outdoor gear, SCHEELS has vastly expanded its clothing and footwear categories over the years. The company carries numerous premium brands including the largest selection of NIKE, Minnesota's own UNRL, to include more exclusive brands like Vuori, Wolf and Shepherd, Mizzen+Main, Mathew's Archery, First Lite, and more. Even SCHEELS Toyland boasts a large LEGO selection rivaling any major toy retailer. From elite gear for athletes and outdoor adventurers to fashion-forward styles for the whole family, Blaine SCHEELS will bring unmatched assortment under one roof.
The store will deliver more than just retail - it will offer the one-of-a-kind shopping experience Minnesotans have grown to love. From signature attractions like the Ferris Wheel and Candy Shop to the 16,000-gallon saltwater aquarium filled with over 600 fish, customers will enjoy entertainment for all ages. The location will also feature a wildlife mountain, interactive arcade games and specialty treats, a restaurant serving gourmet soups and sandwiches, jerky, homemade fudge, specialty coffee, and more.
"The addition of SCHEELS to Blaine is a major win for our community," said Interim Blaine City Manager Erik Thorvig. "This project will bring hundreds of quality jobs to the area, boost our local economy, and help create a vibrant destination. SCHEELS is also known for giving back, and we are excited to welcome a company that will be a true community partner."
The new Blaine store will be the 37th SCHEELS location when it opens in 2028, further expanding the company's presence as a trusted leader in retail, employee ownership, and community stewardship.
SCHEELS History: Since 1902, SCHEELS today has grown into a 34-store operation with stores in 16 states including North Dakota, Iowa, Minnesota, South Dakota, Montana, Wisconsin, Nebraska, Nevada, Illinois, Utah, Kansas, Colorado, Texas, Arizona, Idaho, and Oklahoma. Currently, Steve D. Scheel, the great grandson of SCHEELS founder, is the company's Chairman Emeritus. Matt Hanson, CEO, Michelle Killoran CFO, and Todd Anderson, President oversee SCHEELS daily operations of more than 13,000 associates.
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