SchoolMessenger Announces Sponsorship of NSPRA's Bob Grossman Leadership in School Communications Award

Jan 08, 2013, 09:00 ET from SchoolMessenger

LOS GATOS, Calif., Jan. 8, 2013 /PRNewswire/ -- SchoolMessenger, the leading provider of communication solutions for education, and the National School Public Relations Association (NSPRA), today announced the two organizations will partner to present the 2013 Bob Grossman Leadership in School Communications Award.

The Bob Grossman Leadership in School Communications Award annually recognizes a practicing superintendent of schools or CEO of an education agency, service center or intermediate unit for outstanding leadership in school public relations and communications.

This award is based on:

  • How the superintendent demonstrates the value of a year-round, ongoing program of communications;
  • Whether the superintendent supports communications by allocating a portion of the budget to the program and providing staff and board training;
  • Whether the superintendent works closely and in a strategic way with the district's communications professional(s);
  • How the superintendent practices good communication management techniques, such as empowering staff, working with the community, interacting with the media, and building partnerships with other entities;
  • How the superintendent demonstrates excellent personal communications skills, such as ethics, honesty, openness and good listening skills.

Nominations are now open to all NSPRA members and will be accepted until April 1. Applications are available at and on the NSPRA website at, and will be evaluated by appointed members of NSPRA and NSPRA's Executive Board. The honoree will be selected by May 10 and recognized at the Annual NSPRA Seminar in San Diego, California in July.

"It is a privilege for SchoolMessenger to sponsor the 2013 Bob Grossman Leadership in School Communications Award," said Nate Brogan, vice president of marketing for SchoolMessenger. "We are always looking for ways to support and recognize education leaders who use communication to improve academic achievement, increase parent involvement and better engage their communities. This award is the ideal way for us to provide that support."

The award is named for Robert L. Grossman, ASPR. During his 23-year career, Mr. Grossman practiced educational public relations for school districts and agencies in Pennsylvania, Ohio, California, Maryland and Colorado.

"Bob was known for his creative and strategic public relations practices and for his belief that the support and commitment of top education leaders are vital to successful school communications. We are pleased to have SchoolMessenger sponsor this award and help us carry on Bob's legacy," said Rich Bagin, APR, Executive Director, NSPRA.

Funding for this award is provided by SchoolMessenger.

About SchoolMessenger
SchoolMessenger is a leading provider of communication solutions for education. Thousands of school districts, public schools, colleges, universities, private schools and other educational facilities in all 50 states depend on the company's innovative solutions, including the SchoolMessenger notification service and Talk About It anonymous communication service. Founded in 1999, the company is headquartered in Los Gatos, California. For information, visit or call 888.527.5225.

Media Contact:
Carleen LeVasseur
SchoolMessenger Public Relations

SOURCE SchoolMessenger