DEL MAR, Calif. and NEW YORK, Aug. 1, 2017 /PRNewswire/ -- ScoreStream, the first and leading crowd-sourcing platform for live local sports, and iHeartMedia, the leading media company in America with a greater reach in the U.S. than any other radio or television outlet, have entered into a partnership to provide real-time scores and coverage of high school sports across the country through iHeartMedia's Total Traffic and Weather Network (TTWN) and 24/7 News Division, the leading provider of traffic, weather, news and sports reports in the United States. The new partnership combines the vast reach of TTWN and 24/7 News and its more than 200 million monthly listeners across more than 200 markets with ScoreStream's unparalleled crowd-sourcing platform for sports fans, giving access and building awareness that real-time high school and local sports scores and content is available to consumers across the country.
"Local sports fans crave up-to-date coverage of the teams in their community yet it is incredibly difficult to find unless you are at the game itself. We are excited to partner with iHeartMedia to give loyal fans the access they want as the games happen," said Derrick Oien, CEO of ScoreStream. "This is the perfect marriage of providing fans with the content they demand while connecting brands with their most relevant audiences."
Also by adding ScoreStream's hyper-local content to TTWN and 24/7 News, advertisers will now have the ability to further engage with their target audiences by supporting local content that matters to those individual communities. This partnership provides brands with new opportunities to engage with local high school sports fans.
"Brands want to engage with consumers in a meaningful way that speaks to their commitment to the things that matter to them in their local communities, and sports is one of those important community elements," said Darren Davis, President of iHeartRadio and iHeartMedia Networks Group. "ScoreStream gives brands the ability to bring hyper-local sports content to our local audiences on a national scale while increasing their own engagement and loyalty with that audience."
For more information, visit www.scorestream.com.
ScoreStream is the first and leading crowd-sourcing platform for live local sports. The ScoreStream mobile app engages fans through crowd-sourced scores, photos, video and chat from over 10,000 games per week from around the world. ScoreStream is an early-stage, venture-backed start-up based in Del Mar, CA. Follow ScoreStream at www.scorestream.com, www.facebook.com/scorestream, and @scorestream on Twitter.
With over a quarter of a billion monthly listeners in the U.S. and over 85 million social followers, iHeartMedia has the largest national reach of any radio or television outlet in America. As the leader in multiplatform connections, it also serves over 150 local markets through 858 owned radio stations, and the company's radio stations and content can be heard on AM/FM, HD digital radio, satellite radio, on the Internet at iHeartRadio.com and on the company's radio station websites, on the iHeartRadio mobile app, in enhanced auto dashes, on tablets, wearables and smartphones, and on gaming consoles.
iHeartRadio, iHeartMedia's digital radio platform, is the fastest growing digital audio service in the U.S. and offers users thousands of live radio stations, personalized custom artist stations created by just one song or seed artist and the top podcasts and personalities. With over a billion downloads, iHeartRadio reached 100 million registered users faster than any other radio or digital music service.
iHeartMedia's platforms include radio broadcasting, online, mobile, digital and social media, podcasts, personalities and influencers, live concerts and events, syndication, music research services and independent media representation. iHeartMedia is a division of iHeartMedia, Inc. (PINK: IHRT). Visit iHeartMedia.com for more company information.
About Total Traffic & Weather Network:
Total Traffic & Weather Network (TTWN) is the leading provider of traffic, transit and weather information in the United States. TTWN reaches more than 200 million monthly listeners across more than 200 markets. With services to nearly 2,000 radio and 200 television affiliates plus automotive, navigation, internet, mobile and government partners, Total Traffic & Weather Network operates the largest traffic data gathering network, staffed with more than 1,200 traffic reporters in the United States, Canada and Mexico. For more information, visit www.ttwnetwork.com.
Kat Eller Murray
ROAM Communications for ScoreStream