MARYSVILLE, Ohio, May 24, 2011 /PRNewswire/ -- The recent spring weather hasn't dampened the grass care spirits of The Scotts Company which launched an enhanced version of its My Scotts Lawn mobile app available in the Apple App Store and the Android Market.
The My Scotts Lawn app was developed in partnership with appssavvy (www.appssavvy.com), a company that connects brands to people through social activities performed across apps, web and mobile.
"We listened to our consumers regarding what they wanted to see us improve in the mobile app we launched last year," said Kip Edwardson, manager interactive marketing, ScottsMiracle-Gro. "The first version focused on the popular Scotts lawn care program but consumers told us they wanted more features, like a calendar they can customize, more tips and more product information. We've included all of that and more in this release."
The latest My Scotts Lawn version will be enhanced with a customized calendar, weed identification, regionalized lawn care tips, how-to videos, more product information, social sharing, and links to coupons. Scotts plans to push timely tips and articles to the app where users will then have the ability to save those tips in the app's calendar function, set reminders and check on their lawns progress. If there is ever a question, the app has a "click to connect" feature where the user can instantly call Scotts Consumer Service or send an email.
With approximately $3 billion in worldwide sales, The Scotts Miracle-Gro Company, through its wholly-owned subsidiary, The Scotts Company LLC, is the world's largest marketer of branded consumer products for lawn and garden care, with products for professional horticulture as well. The Company's brands are the most recognized in the industry. In the U.S., the Company's Scotts®, Miracle-Gro® and Ortho® brands are market-leading in their categories, as is the consumer Roundup® brand, which is marketed in North America and most of Europe exclusively by Scotts and owned by Monsanto. In the U.S., we operate Scotts LawnService®, the second largest residential lawn care service business. In Europe, the Company's brands include Weedol®, Pathclear®, Evergreen®, Levington®, Miracle-Gro®, KB®, Fertiligene® and Substral®. For additional information, visit us at www.scotts.com.
appssavvy rethinks the relationship between delivery and reception of advertising. We partner with leading web publishers and developers to uncover what people are doing across the Internet. Understanding people and their actions is what enables appssavvy, and the brands and agencies that we work with, to leverage and experience social activity. Today, the appssavvy Social Activity Platform connects more than 293 million people performing 1.4 billion social activities each month with brands. For more information, visit www.appssavvy.com.
SOURCE The Scotts Company LLC