ScrubaDub Celebrates 50-Year Milestone

40,050,000 Cars Cleaned since 1966!

Sep 19, 2016, 12:04 ET from ScrubaDub

NATICK, Massachusetts, September 19, 2016 /PRNewswire/ --

In 1966, Marshall and Elaine Paisner opened the first ScrubaDub Auto Wash at the corner of Bridge and Pleasant Streets in Watertown, MA. This October, the Paisner family will celebrate 50 years of family business with three generations working in the company. ScrubaDub is New England's leading car wash company with 18 award-winning locations across Massachusetts, Maine, New Hampshire and Rhode Island. More sites are planned in the year ahead.

"Growing up in Dorchester, MA, I always dreamed of starting my own family business. I knew when I opened ScrubaDub I wanted to pass a legacy of opportunity on to future generations of my family rather than a bank account. It's an incredible success to know that my grandchildren will carry on our family-business," said Marshall Paisner.

Understanding the challenges and rewards of working with family, Marshall, passed the torch to his two sons, Danny and Bob, in 1994 and co-founded the Center for Family Business at his alma mater, Northeastern University. He spent several years lecturing on family business while interviewing entrepreneurs and family enterprises for his book "Sustaining the Family Business," published in 1999, which revealed five cultural patterns that family companies surviving 3 generations have in common. Today his son, Danny, is the President of ScrubaDub, his son, Bob, the CEO and his grandson, Mathew, Director of Business Development.

"Exceeding customer expectations is way more than simply washing cars, it's the total customer experience that sets ScrubaDub apart. We're continually looking for new and different ways to enhance our value proposition from free towels, window cleaner, and vacuums for customers to stickers for kids, dog treats, and free peanuts…that's how we've lasted 50 years," said Danny Paisner.

"We're constantly innovating technology to deliver a clean, fast, fun experience. Working with local chemists, we've developed our own eco-friendly SuperGlo soap and most recently, a breakthrough product with Simoniz USA, our exclusive Ultra Shine wax," said Bob Paisner.  

ScrubaDub's newest service is their monthly Unlimited Membership Plan, like a gym membership for your car where you can wash as often as you want at any ScrubaDub for one monthly price. The program has over 20,000 members driving clean cars across four states of New England.

Since opening, ScrubaDub has cleaned more than 40 million vehicles and are poised to wash 2 million more this year - their biggest year yet. On its golden anniversary, the company wants to show gratitude to their customers for their patronage by offering special promotions and giveaways. Every day during the month of October, the 50th customer at each ScrubaDub tunnel location will win one month of free car washes! More details will be announced at  #Scrubadub50

Contact Peggy Rose / +1-617-835-7673 /  

SOURCE ScrubaDub