Scruff App Selects MWW To Help Elevate Brand Awareness Among LGBT Audiences

Leading Worldwide Gay Social Networking App Chooses MWW's LGBT Practice for Media Relations and Strategic Philanthropy

Aug 12, 2014, 08:00 ET from MWW

NEW YORK, Aug. 12, 2014 /PRNewswire/ -- MWW (, one of the top-five global independent public relations firms, today announced that it has been named public relations agency of record for Scruff (, one of the globe's top dating and social networking apps with more than 7 million members worldwide. As the agency of record, MWW through its LGBT marketing practice will bring attention to Scruff using a multi-pronged communications program that will feature strategic media relations and the leveraging of Scruff's global community and audience to support various philanthropic outreach. 

Launched in 2010, Scruff has seen tremendous global expansion throughout the gay community. As one of the top 10 social networking apps in the iOS App Store and Google Play, and the top gay social networking app in the Windows Phone Store, Scruff has more than a half-million daily active members and over 50 million messages exchanged per week.

"In just a few short years, Scruff has grown into an international, industry- leading dating app among the gay, bi and trans male community," said Michael Kempner, MWW CEO. "Its success can be attributed to its unique community, a compelling brand and an industry-leading technology platform. We are looking forward to working with the team at Scruff as the company continues to heighten its relevance through an integrated mix of earned media exposure and strategic philanthropic initiatives."

MWW's LGBT marketing team is comprised of industry specialists who excel in media relations, branding and identity, influencer events, on-premise experimental events and authentically marketing to the LGBT community. MWW's LGBT practice works with a broad range of clients, including Fortune 500 corporations, LGBT owned and operated businesses, advocacy organizations and tastemakers and influencers.

"Scruff is one of the friendliest gay communities in the world," said founders Johnny Skandros and Eric Silverberg. "When we started in 2010, we wanted to make it easier for gay men to make connections with guys they liked, whether they were nearby or across the globe. In the four years since, we've been amazed by our growth and gratified by the stories and connections shared by our members.

"A pioneer in the LGBT marketplace, MWW understands our mission to connect gay guys to one another and to the global gay community. We are excited to have them on our team," Skandros and Silverberg added.

About Scruff
Scruff is one of the top 10 social networking apps in the iOS App Store and Google Play and the top gay social networking app in the Windows Phone Store. Founded by Johnny Skandros and Eric Silverberg in 2010, Scruff has expanded to become an international success and app of choice for a community of more than 7 million gay, bi and trans men worldwide. Scruff can be downloaded from the iOS App Store, Google Play, and the Windows Phone Store. Connect with Scruff on Facebook and Twitter.

About MWW
MWW is one of the nation's top mid-sized public relations firms and one of the five largest independent agencies. The firm is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare, LGBT marketing and visual branding.

MWW's approach to building and accelerating relevance for clients has been recognized with top industry awards, including the "North American Campaign of the Year" at the 2014 SABRE Awards, "PR Agency of the Year," by the International Business Awards, 2013 "Midsize Agency of the Year" by the Bulldog Stars of PR Awards as well as 2014 "Best Places to Work in New Jersey" by NJBiz and 2013 "Top Places to Work in PR" by PR News. For more information on the firm's capabilities and "Matter More" commitment, visit Connect with MWW on Facebook, Twitter, LinkedIn, Pinterest, Google Plus and Instagram.