SDL and Gilbane Present Key Strategies for Personalization and Customer Engagement

Sep 20, 2011, 16:32 ET from SDL

NEW YORK, Sept. 20, 2011 /PRNewswire/ --


Complimentary Webinar: "Rethinking Personalization: How Contemporary Practices Change the Rules of Engagement"

This webinar is for anyone who needs to understand and communicate the power, impact and value of personalization as an engagement strategy. It looks at how profiling, personalizing and targeting have evolved to provide a sophisticated and effective engagement tool.

With an engagement and relevance mandate, digital marketers can now embrace all of the advancements that contemporary personalization offers. Today's personalization offers more information, richer data, smarter processes and targeted content resulting in tailored interactions that produce real business results:

  • Market pressure: business factors that demand a fresh look at personalization

  • New personalization capabilities: advances in data, processes and capabilities

  • Contemporary practices: increased engagement through profiling, personalizing, and targeting solutions


Hosted by SDL (LSE: SDL), the leading provider of Global Information Management solutions and presented by Gilbane Group, an analyst consulting firm focused on content technologies including web content management, multilingual content, enterprise search, enterprise social media, publishing, XML, XBRL, and others.

Scott Liewehr, Lead Analyst, Outsell's Gilbane Services, is a recognized thought leader in the field of content management, speaking, conducting workshops and writing regularly on the subjects of web content management, web 2.0 in the enterprise and user-oriented intranets. He has more than fifteen years of experience in consulting, the last ten of which have focused exclusively on content management. He is also the elected President of CM Pros.


Thursday, September 22, 2011 at 11 a.m. PDT / 2 p.m. EDT


To register for the free webinar, please visit or click here.

About SDL

SDL is the leader in Global Information Management. Global Information Management enables companies to engage with their customers throughout the customer journey –from brand awareness, to sales and after-sales support– and across languages, cultures and channels.

SDL's best-of-breed Web Content Management, eCommerce, Structured Content and Language Technologies, combined with its Language Services drive down the cost of content creation, management, translation and publishing. SDL solutions increase conversion ratios and customer satisfaction through targeted information across all customer touch points.

Global industry leaders who rely on SDL include ABN-Amro, Bosch, Canon, CNH, FICO, GlaxoSmithKline, Hewlett-Packard, KLM, Microsoft, NetApp, Philips, SAP and Sony. SDL has over 1500 enterprise customers, has deployed over 170,000 software licenses and provides access to on-demand portals for 10 million customers per month. It has a global infrastructure of more than 60 offices in 35 countries. For more information, visit

About Outsell's Gilbane Services

Outsell's Gilbane Services (formerly The Gilbane Group) provides analyst and consulting services focused on helping businesses with content strategies, practices, and technologies and their application to high-value business solutions. The company has delivered quality market education and insight to global enterprises, governments, non-profits, publishers, and information providers since 1987. For more information, visit

Media Contact:
Ivana Gaspic
GolinHarris for SDL
Tel. 1-415-318-4367