SDL and ThoughtMatrix Webinar Presents Key Strategies for Optimizing Multi-Channel Content

Oct 21, 2011, 09:00 ET from SDL

NEW YORK, Oct. 21, 2011 /PRNewswire/ --


Complimentary SDL and ThoughtMatrix Webinar: "Optimize content to its fullest potential"

With the right global Web Content Management (WCM) solution, organizations can simplify the complexity of managing multiple web properties across different channels, in different languages, with content from different locations. This webinar will show how to effectively manage communications across multiple platforms to ensure consistent branding.


The webinar is hosted by SDL (LSE: SDL), the leading provider of Global Information Management solutions, and ThoughtMatrix, a leading digital design and development firm focused on creating engaging, immersive digital experiences.  

Lou Casal, Sr. Director of Product Marketing at SDL, drives key strategic initiatives ranging from branding and positioning to go-to-market activities. Casal has over 12 years of experience in developing and delivering global enterprise solutions to some of the world's most recognized brands.

Kelly Thompson, Global Education Manager at SDL, has over 10 years experience in the Information Technology sector, specializing in content management strategy and training.

Madhu Subramanian, System Architect at SDL, is a lead architect with experience in strategy, development and project management.

Tony Rems, CEO, Managing Partner at ThoughtMatrix, has over 26 years experience in the software and Internet industries. Prior to joining ThoughtMatrix, Tony was the CTO of SBI/Razorfish.


Tuesday, October 25, 2011 at 11:00 a.m. PDT / 2:00 p.m. EDT.


To register for the free webinar, please visit or click here.

About SDL

SDL is the leader in Global Information Management. Global Information Management enables companies to engage with their customers throughout the customer journey –from brand awareness, to sales and after-sales support– and across languages, cultures and channels.

SDL's best-of-breed Web Content Management, eCommerce, Structured Content and Language Technologies, combined with its Language Services drive down the cost of content creation, management, translation and publishing. SDL solutions increase conversion ratios and customer satisfaction through targeted information across all customer touch points.

Global industry leaders who rely on SDL include ABN-Amro, Bosch, Canon, CNH, FICO, GlaxoSmithKline, Hewlett-Packard, KLM, Microsoft, NetApp, Philips, SAP and Sony. SDL has over 1500 enterprise customers, has deployed over 170,000 software licenses and provides access to on-demand portals for 10 million customers per month. It has a global infrastructure of more than 60 offices in 35 countries. For more information, visit

About ThoughtMatrix

Headquartered in San Francisco, ThoughtMatrix, Inc. is a leading Web design and development agency working with diverse organizations to define strategies and find innovative ways to build and improve the way they connect with their constituents. It combines the discipline of innovative technology with strategic marketing to create engaging, immersive digital experiences to increase the value of the online channel for our clients. The team of senior professionals brings deep expertise in a broad range of solutions, including content management, Web design and development, social media, mobile Web and application development, eCommerce, business process management (BPM) and integrated marketing strategy.

The company's client base ranges from entrepreneurial firms to Fortune 500 brands, including Autodesk, Cisco, Copart, eBay, Expedia, LSI, PayPal, Seagate and many others. For more information, visit

Media Contact:
Ivana Gaspic
GolinHarris for SDL
Tel. 1-415-318-4367