SDL Named as a Web Content Management Leader by Independent Research Firm

SDL's globalization and localization functionality remains a differentiator

Jul 13, 2011, 12:53 ET from SDL

MAIDENHEAD, England, July 13, 2011 /PRNewswire/ -- SDL (LSE: SDL), the leading provider of Global Information Management solutions, today announced that Forrester Research, Inc. has named SDL a 'Leader' in "The Forrester Wave™: Web Content Management for Online Customer Experience, Q3 2011," report (July 2011). As one of 10 leading WCM vendors evaluated across 115 criteria, Forrester ranked SDL a leader due to SDL Tridion's rich functionality, strategy and enterprise track record.

"We are very proud of Forrester's continued recognition that we are a market leader in the Web Content Management landscape," said Jan Jaap Kolleman, CEO of SDL's Web Content Management Solutions division. "That Forrester rated us with both the strongest 'current offering' and 'strategy' we believe places us as a clear leader in this competitive playing field.  The successful development of SDL Tridion® 2011 is attributed to the passion for the product, our employees and our customers."  

According to Forrester, "SDL leads thanks in part to its globalization and localization functionality". Forrester acknowledged that SDL's "BluePrinting™ technology — which enables enterprises to manage sites in multiple languages and/or for multiple brands –stands out from others with its graphical administrative and design interfaces."  Additionally, Forrester credits SDL for giving "more than lip service to the print channel, seriously tackling the issue of repurposing web content." 

"SDL continues to invest more broadly into technology that allows customers to engage with businesses," Kolleman continues. "We recently released SDL LiveContent™ 2011, a technology which renders technical documentation to users online, allowing interactive engagement for customers after the buying experience.  SDL is the only Web Content Management provider to have true tight integration with translation management technologies. Coupled with SDL's investment into automated translation technology and media management, our continued focus in the areas of cross-channel engagement and support for the whole customer journey pays dividends for our customers and confirms our Global Information Management vision."

To further highlight SDL's leadership strategy, Forrester acknowledges that SDL, "Took a step forward in [rich media management] after this evaluation was completed, with the acquisition of European video management vendor Calamares."

The Forrester Wave evaluates, measures and ranks vendors based on current offering, strategy and market presence.

  • 'Current offering' evaluates vendors using 10 groups of criteria: content authoring; presentation management; library services; globalization and localization; publishing and deployment; content targeting; multichannel delivery; customer experience integration; social and community tools; and product architecture
  • 'Strategy' evaluates how vendors' planned enhancements will position the company to support current and evolving customer experience management requirements, and whether vendors have a path to deliver those enhancements given their current technology, internal resources, and partnerships
  • 'Market presence' evaluates vendors' installed base, company financials, professional services, global presence and license to reseller partners

Forrester defines Customer Experience Management (CXM) as "a set of solutions which enable the management and delivery of dynamic, targeted, consistent content, offers, products, and service interactions across digitally enabled consumer touchpoints."

Kolleman concludes: "CXM aligns with our Global Information Management approach that enables companies to deliver relevant content to users at the relevant time and in the relevant language. SDL's approach emphasizes the need to unify a significant range of customer engagement efforts, from managing content and brand experience to blending channel efforts, in a way that maintains consistency and maximizes customer relevance." 

About SDL

SDL is the leader in Global Information Management. Global Information Management enables companies to engage with their customers throughout the customer journey–from brand awareness, to sales and after-sales support–and across languages, cultures and channels.

SDL's best-of-breed Web Content Management, eCommerce, Structured Content and Language Technologies, combined with its Language Services drive down the cost of content creation, management, translation and publishing. SDL solutions increase conversion ratios and customer satisfaction through targeted information across all customer touch points.

Global industry leaders who rely on SDL include ABN-Amro, Bosch, Canon, CNH, FICO, GlaxoSmithKline, Hewlett-Packard, KLM, Microsoft, NetApp, Philips, SAP and Sony. SDL has over 1500 enterprise customers, has deployed over 170,000 software licenses and provides access to on-demand portals for 10 million customers per month. It has a global infrastructure of more than 60 offices in 35 countries. For more information, visit

Contact Information:

Hall Communications for SDL (Europe) – Nick Hall
+ 44 (0)1494 866526

GolinHarris for SDL (Americas) – Rowena Sara
+1 415 318 4376

SDL ASIA Pacific – Richard Delanty
+81 90 6695 5313