SDL Named Top Web Engagement Management Provider

CMSWire Magazine Ranks SDL First Among Five Providers

Jun 24, 2010, 09:00 ET from SDL

NEW YORK, June 24 /PRNewswire/ -- SDL, the leading provider of Global Information Management solutions, today announced that CMSWire has ranked SDL as the top provider in Web Engagement Management. CMSWire, a specialty publication from Simpler Media Group, published the rankings earlier this month on their website.

Web Engagement Management (WEM) is defined as the symbiotic integration of advanced personalization — including elements of interactive search, sophisticated multimedia management, robust social computing/networking features and marketing campaign management tools. CMSWire ranked SDL as the number one provider in its ranking of the five leaders in the WEM market, defined as "... the vendors with most experience in, and dedication to, personalization technologies, marketing campaign modules, analytics-focused application development methods, and the smooth integration of all three."

The SDL Tridion® Web Engagement Management platform is a leading solution that enables non-technical enterprise marketers to engage with customers in real time, via a wide range of communication channels and devices: Web, smart phones, e-books, kiosks, etc.

"SDL did an excellent job of combining these tools into a product easily learned and used by non-technical marketers," wrote Tony White, contributing CMSWire author and founder of Ars Logica, a vendor-neutral advisory firm that helps clients assess their content management requirements. "For this reason, many of SDL Tridion's customers have experienced excellent results in improving conversion rates, average transaction amounts, and repeat traffic."

"We are very excited that SDL is being recognized for its contributions to the Web Engagement Management space," said Jan Jaap Kolleman, CEO, SDL Web Content Management Division. "Our SDL Tridion product is truly unique because it is easy to use and to update, regardless of language or location, both simply and simultaneously."

The article can be read in full on the CMSWire website at http://www.cmswire.com/cms/web-engagement/wem-perspectives-who-are-the-leaders-in-web-engagement-management-007801.php

About SDL

SDL is the leader in Global Information Management solutions, which provide increased business agility to enterprises by accelerating the delivery of high-quality multilingual content to global markets. The company's integrated Web Content Management, eCommerce, Structured Content and Language Technologies, combined with its Language Services drive down the cost of content creation, management, translation and publishing. SDL solutions increase conversion ratios and customer satisfaction through targeted information that reaches multiple audiences around the world through different channels.

Global industry leaders who rely on SDL include ABN-Amro, Bosch, Canon, CNH, FICO, Hewlett-Packard, KLM, Microsoft, NetApp, Philips, SAP, Sony and Virgin Atlantic. SDL has over 1500 enterprise customers, has deployed over 170,000 software licenses and provides access to on-demand portals for 10 million customers per month. It has a global infrastructure of more than 50 offices in 34 countries. For more information, visit http://www.sdl.com.

About SDL Web Content Management Solutions

SDL's Web Content Management Solutions division delivers the leading enterprise class Web Content Management platform, SDL Tridion. SDL Tridion enables organizations to deliver a consistent, interactive and highly targeted customer experience, in multiple languages, across multiple Web sites and channels.

SOURCE SDL



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