SDL Presents Strategies for Mobile Customer Experience Management

Jun 25, 2012, 08:00 ET from SDL

NEW YORK, June 25, 2012 /PRNewswire/ --


Forrester's Customer Experience Forum 2012 East Session: "Taming the Mobile Customer Experience"

Ian Truscott, vice president, Products, North America at SDL Web Content Management Solutions, will discuss how companies can separate the hype about mobile from the very real need to engage with current and potential customers through their mobile devices. He will address the challenges and opportunities facing businesses today including:

  • The rise of content consumption on mobile
  • Mobile is a core digital marketing business imperative, not a side show
  • How a mobile strategy fits into a content marketing strategy
  • The choices facing the digital marketer, from native apps to reactive web design


With more than a decade of experience with software vendors and as an analyst, Ian Truscott, VP of Products at SDL WCM Solution, is a Web Content Management industry veteran. He is knowledgeable and passionate about engaging visitors over the Web and serves as a Director of the Content Management Professionals Association (CM Pros).


Wednesday, June 27, 2012 at 11:30 a.m. EDT.


To register for Forrester's Customer Experience Forum 2012 East, please visit or click here.

About SDL
SDL is the leader in Global Information Management. Global Information Management enables companies to engage with their customers throughout the customer journey – from brand awareness, to sales and after-sales support – and across languages, cultures and channels.

SDL's best-of-breed Web Content Management, eCommerce, Structured Content and Language Technologies, combined with its Language Services drive down the cost of content creation, management, translation and publishing. SDL solutions increase conversion ratios and customer satisfaction through targeted information across all customer touch points.

Global industry leaders who rely on SDL include ABN-Amro, Bosch, Canon, CNH, FICO, GlaxoSmithKline, Hewlett-Packard, KLM, Microsoft, NetApp, Philips, SAP and Sony. SDL has over 1500 enterprise customers, has deployed over 170,000 software licenses and provides access to on-demand portals for 10 million customers per month. It has a global infrastructure of more than 60 offices in 35 countries. For more information, visit

Media Contact:
Ivana Gaspic
GolinHarris for SDL
Tel. 1-415-318-4367