SDL Solutions Improve Customer Experience across KLM Royal Dutch Airlines

KLM turns to SDL Media Manager to power innovative rich-media website in 18 languages across multiple channels

Feb 23, 2012, 08:00 ET from SDL

NEW YORK, Feb. 23, 2012 /PRNewswire/ -- SDL (LSE: SDL), the leading provider of Global Information Management solutions, is proud to support the launch of an innovative platform on that harnesses the global brand experience with multilingual rich media

KLM Royal Dutch Airlines, one of the oldest airlines in the world, was one of the first companies to implement SDL Tridion®. As an SDL customer for nearly 10 years, KLM turned to SDL Media Manager™ for managing the technology that supports videos and images on the website. Beyond providing inspirational information to travelers, the experience platform features images, sounds and more than 30 videos and interactive elements that offer visitors a taste of what they can expect on board. The videos preview on-board services such as meals and wine selections, show behind-the-scenes footage of how KLM designed everything from the dinnerware to the entertainment options and narrate the company history in a modern and engaging medium. In addition, every component of the interactive platform can be shared through social media.

"The greatest challenge presented by the use of rich media was to fully embed the content in, translate the videos and content into no fewer than 18 languages and render it suitable for different types of web browsers and devices," says Rob Zwerink, Director E-Development of KLM. "This solution is easy to manage and to reuse over all our different online touchpoints, including mobile and social media."

"KLM's new experience platform is spectacular and we're thrilled the company has chosen SDL Media Manager to execute its vision of taking customer experience management to a new level," said Jan Jaap Kolleman, CEO of the Web Content Management Solutions division at SDL. "With SDL's powerful multilingual and multimedia capabilities, we're confident in KLM's ability to deliver its customers the most dynamic brand experience possible. We're proud to be a part of their next generation of digital engagement."

SDL has a strong portfolio of travel clients that also includes Virgin Atlantic, Emirates, Alitalia, Denver Airport and Mandarin Oriental Hotels. For more information on other SDL customers, please visit:

About SDL
SDL enables global businesses to engage with their customers in the language, the media and at the moment they choose. We help businesses manage their brands, drive global revenues, accelerate speed to market and enrich their customers' experience. SDL's enterprise-ready innovative technology and service solutions span the entire customer journey and include social listening and marketing analytics, campaign management, language management and services, video and written content creation, web content management, dynamic technical documentation publication and eCommerce. SDL solutions drive global reach across multiple languages, cultures, channels and media. SDL has over 1,500 enterprise customers, 400 partners and a global infrastructure of 70 offices in 38 countries. For more information, visit

About KLM Royal Dutch Airlines
KLM Royal Dutch Airlines was founded in 1919, making it the world's oldest airline operating under its original name. In 2004, Air France and KLM merged to form AIR FRANCE KLM. The merger produced the strongest European airline group based on two powerful brands names and hubs -- Amsterdam Airport Schiphol and Paris Charles de Gaulle. The two airlines collaborate on three core activities while maintaining their own identities -- passenger transport, cargo, transport, and aircraft maintenance.

In the Netherlands, KLM comprises the core of the KLM Group which further includes KLM cityhopper and KLM serves 135 destinations using a modern fleet of 157 aircraft and employs over 33,000 people around the world. KLM is a leader in the airline industry, which offers reliable operations and customer-oriented products resulting from its policy of enthusiasm and sustainable innovation.

KLM is a member of SkyTeam, an airline alliance offering a network of 926 destinations in more than 173 countries. The KLM network connects the Netherlands to every important economic region around the world and, as such, serves as a powerful driver for the Dutch economy.
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