SeamlessWeb Appoints LBi Agency of Record
Agency is Charged With Brand Development for the Industry Leader in Food Ordering
NEW YORK, July 19 /PRNewswire/ -- SeamlessWeb (www.seamlessweb.com), the leader in the online food ordering industry, announced today the appointment of LBi as its Agency of Record. The partnership is a first for the rapidly expanding company and stems from aggressive business objectives for the upcoming year. SeamlessWeb provides a web and mobile based service that allows its more than one million clients and customers the ability to order food for delivery or takeout from their area's best local restaurants. SeamlessWeb is committed to building its reputation and remaining the most agile and innovative player in the online and mobile food ordering space.
LBi will partner with SeamlessWeb to help refine its brand positioning, increase customer engagement, and help the company with planning and strategy. LBi, who has proven capabilities in the digital marketing space, will also play an ongoing role in executing creative development and all elements of the company's marketing mix.
"LBi came to us with a number of innovative and strategic concepts, all rooted in intelligent consumer insights and bold ideas. Their understanding of our business goals and objectives, and the market landscape was really second to none," said Jonathan Zabusky, President of SeamlessWeb. "We were looking for an agency that sees the future for our business as brightly as we do and with the capability to roll out a brand strategy across all platforms. LBi seemed like a natural solution for all of this."
As a pioneer in an industry that is growing rapidly, SeamlessWeb will be heavily investing time and resources to grow its position as industry leader and will be looking to grow solutions offered within and beyond the online destination, including a significant investment in mobile platforms. The company, whose 6,000 restaurant partners represent the largest independent restaurant network in the US, expects to process approximately $300 million in food orders in 2010. Building upon its existing coverage in 27 cities across the US and UK, SeamlessWeb is accelerating expansion efforts in key consumer neighborhoods across Chicago, San Francisco, Boston, Washington DC, Los Angeles, and Philadelphia, as well as remaining focused on Manhattan and the New York Metro area where it already commands a strong, industry-leading position.
"SeamlessWeb is an incredible brand in one of the fastest growing sectors out there. We strongly believe this is the perfect time for them to start engaging with their consumers in a more impactful way and to market their business across channels," said Judith Carr, Co-President of LBi. "Our marketing and technology heritage along with the robust strategy & planning and analytic solutions we have go seamlessly with the direction Jonathan envisions for the brand. As with all AOR relationships, we are really excited to flex our full-service muscles and deliver on all of their brand needs."
The win was significant for LBi, who opened its US Flagship in New York in March. It is also one of the largest for the US portfolio to date.
"Pitching against an impressive competitive set and winning the through-the-line business is great for us," said Luke Taylor, Global CEO of LBi. "This win solidifies LBi as a strong player in the US marketplace and shows the unique nature of what we are able to offer to our clients."
About LBi
LBi is the world's largest independent digital marketing and technology agency, blending insight, creativity and expertise to solve business problems. The largest genuinely full service agency of its kind, LBi provides the full range of digital capabilities, including digital strategy, branded content, service design, media, CRM, technology, managed hosting and support services. On February 25, 2010, LBi merged with Bigmouthmedia, the largest search engine marketing specialist in Europe. Combining LBi's best in class services with Bigmouthmedia's leading search engine marketing, LBi is now positioned to meet the growing customer demand for one agency to provide all of these services across geographies. The company now employs over 1,800 professionals located primarily in the major European, American and Asian business centers such as Amsterdam, Atlanta, Berlin, Brussels, London, Milan, Mumbai, New York, Paris and Stockholm. LBi is listed on Nasdaq OMX in Stockholm and NYSE Euronext in Amsterdam (symbol: LBI).
About SeamlessWeb
SeamlessWeb is the nation's leading food ordering service. Founded in 1999, the company powers a comprehensive e-commerce solution for thousands of restaurants via SeamlessWeb.com, SeamlessWeb.com mobile, as well as thousands of restaurant-specific transactional websites. Over one million individuals and many of the world's largest companies have made SeamlessWeb their preferred service for online food ordering by placing more than 50 million food orders through the company's websites.
SOURCE LBi
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