Sean "Diddy" Combs & DELEÓN™ Tequila Take Holidays To The Next Level Via "Combs Concierge" Program

Beginning Cyber Monday, Consumers Can Purchase Luxurious Kits that Include Custom-Engraved Bottles

Nov 30, 2015, 09:00 ET from DELEÓN Tequila

NEW YORK, Nov. 30, 2015 /PRNewswire/ -- Today, Sean "Diddy" Combs invites consumers to use his personal concierge for their gifting needs this holiday season and beyond. Joining the ranks of established luxury-houses that offer personalized products, the DELEÓN™ Tequila Combs Concierge Program, in partnership with Reserve Bar, provides engraved bottles of the brand's Platinum or Reposado variants.  The packages are then delivered to the legal drinking aged recipient of your choice except in states where prohibited by law. With online spending towards luxury goods on the rise, this premium service launches just in time for America's busiest online shopping day of the year, Cyber Monday.

Consumers can take their holiday shopping to the next level by logging-on to to place an order for this premium gift, which is perfect for the season filled with celebratory gatherings with friends and families. Ordering is a simple, three-step process: select a recipient, choose a product variant and enter a message of your choice for engraving. The ornate, custom-engraved bottle is accompanied by a high-end DELEÓN™ Tequila signature-serve cocktail kit which includes bespoke drink stirrers and a personal note from Sean "Diddy" Combs.

This Holiday season, Mr. Combs is giving his closest friends and family the gift of great taste with Combs Concierge. Now, consumers across the country can gift like the ultimate curator of style.

"There's nothing like a personal touch to show someone that you care," says Sean "Diddy" Combs, Chairman of Combs Enterprises. "That's why I developed the Combs Concierge program – to help people give the gift of luxury with a personalized bottle of DELEÓN™, the world's finest tequila."

DELEÓN™ Tequila is made of 100% Blue Weber agave sourced from the highlands of Jalisco, Mexico and achieves the highest level of smoothness and quality across multiple variants.  The bottle, made from high quality fragrance-grade glass boldly tattooed with the distinguishing mark of the DELEÓN™ brand, also serves as the ultimate keepsake as it adds an edgy flare to office décor or can be utilized for an at home do-it-yourself project.

Consumers will have the option of customizing DELEÓN™ Platinum for $55 USD or DELEÓN™ Reposado for $65 USD. Please allow 7-10 days from order processing to fulfillment. All orders must be placed by December 15, 2015 to be received by December 25, 2015 via ground shipping and December 18, 2015 to be received by December 25, 2015 via 2-day shipping. This also makes a great gift for an entire office; for orders of 12 bottles or more, please call the Combs Concierge VIP Line at 1.844.9.DELEÓN.

This holiday season, DELEÓN™ wants to remind you to celebrate responsibly with friends and loved ones.


DELEÓN™ Tequila was initially created in the Guanajuato region, home to the town of Leon and the town of Purisima del Rincon.  The DELEÓN™ brand launched in 2009 to an elite following in Hollywood and the U.S. music industry.  Purchased in 2014 by a joint venture between business mogul and international icon Sean Combs and the world's largest spirits company Diageo North America, Inc., DELEÓN™ Tequila defies conventions to establish a new standard of luxury in tequila.  The DELEÓN™ portfolio boasts six provocative ultra-premium and luxury expressions made from the finest, hand-selected 100% Blue Weber agave sourced from the highlands of Jalisco.  By instilling an innovative blend of traditional yet unique tequila making processes, DELEÓN™ Tequila curates exquisite smoothness and abundant character.  For more information, visit: www.DELEÓ  

About Diageo North America, Inc.

Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits, beer and wine categories. These brands include Johnnie Walker, Crown Royal, JεB, Buchanan's, Windsor whisky, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is a global company, and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at Visit Diageo's global responsible drinking resource,, for information, initiatives, and ways to share best practice.

Celebrating life, every day, everywhere.

Combs Wine & Spirits

Combs Wine & Spirits is a privately owned, premium spirits and wine business created by Sean "Diddy" Combs in 2013.  Combs Wine & Spirits is focused on delivering high impact growth driven product development strategies that promote a healthy business structure while highlighting social responsibility.  The company, which is based in New York, co-owns DELEÓN™ Tequila and is responsible for all strategic marketing for Cîroc Ultra Premium Vodka™, both in partnership with Diageo.

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