Search Discovery Appoints New Director of Data Visualization and Storytelling

ATLANTA, April 4, 2016 /PRNewswire/ -- Search Discovery (http://www.searchdiscovery.com) announced today that Lea Pica has joined the agency to further expand their analytics and digital marketing solution offerings.  Lea Pica comes with a wealth of experience within the analytics industry, having spent the last thirteen years as a digital analytics practitioner, social media marketer and blogger working for companies like Scholastic, Razorfish, Victoria's Secret, and Prudential. 

Lea joins Search Discovery as Director of Data Visualization and Storytelling to further Search Discovery's recent success enabling organizations to make better decisions using data.  She will play a vital role in expanding Search Discovery's offerings for their their clients.  This includes leading the launch of new training solution offerings, expanding and improving current client offerings across the agency and assisting in the growing the Domo Consulting business the company recently launched.

"We could not be more excited to welcome Lea to our team," states Mike Gustafson, President of Search Discovery. "We engaged Lea to train our agency to become more effective at visualizing and presenting data. Following that training, it was clear Lea would be an incredible addition to our team and would solve challenges and problems our current clients are struggling with day to day.  Our clients struggle with presenting and using data effectively within their organizations.  Lea will help us in solving these challenges for our clients."

Lea comments, "The prospect of joining an analytics agency so well-respected and replete with talent is nothing short of a dream. I'm thrilled to be partnering with Search Discovery to further the mission of empowering every digital analyst and marketer with the data visualization and presentation toolkit they need to inspire action and create an impact."

Lea is an accomplished speaker, writer and podcaster having spoken at industry and company events including eMetrics, Analytics Demystified, ConversionXL, and ForeSee. Her podcast, "The Present Beyond Measure Show," helps listeners grow their data storytelling skillset, interviews the leading minds in digital analytics, and has become one of the most popular analytics podcasts in less than a year.

About Search Discovery
Search Discovery is a leading digital marketing and analytics agency (http://www.searchdiscovery.com/) helping organizations transform their marketing and improve decision making through the effective collection and use of data.

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SOURCE Search Discovery

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