Sears Announces Santa-Themed Contest With Prizes Worth up to $15,000 This Holiday Season

HOFFMAN ESTATES, Ill., Nov. 2, 2010 /PRNewswire/ -- In the spirit of the holidays, Sears today announced an offering for customers to win up to $15,000 in prizes through "Be the Santa You Want to Be" contests. Sears is asking customers how they need help this Holiday season from the Sears santa personalities: savvysanta, santamazing, powersanta, santabulous and procrastisanta.

Whether customers shop early for the holidays or prefer to purchase gifts for charity, Sears wants to hear their story. Customers can enter any of the contests by visiting www.sears.com/bethesanta and interested participants can find more information on the santa personalities at www.sears.com/santa or the Sears Facebook Be the Santa tab.

"Everyone is unique and each individual shops in different ways. Sears would like to honor all our customers' different styles through the 'Be the Santa You Want to Be' contests and reward them for sharing their stories," said David Friedman, SVP, Sears Holdings and president, Marketing at Sears Holdings. "Participants will have five opportunities throughout the holiday season to win prizes and highlight their own unique santa personality. Our goal is to hear as many great stories as possible to bring an added layer of joy this holiday season."

Savvysanta is the first phase in the contest, which begins Tuesday, Nov. 2 and ends Tuesday, Nov. 9. savvysanta is looking for stories from customers who need to have an early Christmas. Whether customers shop early for loved ones departing overseas or they enjoy beating the holiday rush, the winner will receive a $5,000 Sears shopping spree.

In addition to the savvysanta phase, customers are encouraged to participate in the following subsequent phases running now into December:

• santamazing : Sears wants to know which of the children's charities that santamazing supports should get a $5,000 donation this Holiday. Participants choose a charity from the list and tell why they think they deserve to win. The winning entry will receive a $250 Sears gift card and have $5,000 donated to the charity. This phase runs Nov. 10 to Nov. 16.
• powersanta: Nothing can slow powersanta down from taking advantage of the early deals. Customers can tell Sears how they prepare for Black Friday for a chance to win a $3,000 pre-opening power shopping spree with powersanta. Customers can enter for the chance to win from Nov. 17 to Nov. 23.
• santabulous: Participants are encouraged to explain why their family is in need of a "look great, give great" Sears family style makeover and portrait with a stylist and photographer. This phase will run from Nov. 24 to Nov. 30.
• procrastisanta: Think you've missed your chance to get that perfect gift or can't catch that flight home? Customers can share how they need help to make their ideal Christmas happen. The winner will receive up to $15,000 worth of prizes. Participants can enter this phase of the contest from Dec.1 to Dec. 7.

"Be the Santa You Want to Be" contests encompass five different phases around the santa personalities that allow Sears and the santas to help create an amazing Holiday for our customers. The contest is hosted on Sears.com and each winner will receive prizes and be offered the chance to help deliver the perfect gift this season. For more information, please visit http://www.sears.com/santa.

No purchase necessary. Legal residents of the 50 United States (D.C.), at least 18 years old. Ends 12/7/10. To enter and for Official Rules, including prize descriptions, visit www.sears.com/bethesanta.  Void where prohibited.

About Sears Holdings Corporation

Sears Holdings Corporation is the nation's fourth largest broadline retailer with approximately 3,900 full-line and specialty retail stores in the United States and Canada.  Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, consumer electronics and automotive repair and maintenance.  Sears Holdings is the 2010 ENERGY STAR® Retail Partner of the Year.  Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands.  It also has the Country Living collection, which is offered by Sears and Kmart.  We are the nation's largest provider of home services, with more than 12 million service calls made annually.  Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation.  For more information, visit Sears Holdings' website at www.searsholdings.com.

SOURCE Sears Holdings Corporation