Sears Auto Center Introduces RoadHandler™ Light Truck And Sport Tires With Football Great Cris Carter

HOFFMAN ESTATES, Ill., Nov. 5, 2013 /PRNewswire/ -- American motorists who enjoy the thrill of their sports car or beam with pride in the durability of a truck can now fit their vehicles with legendary RoadHandler tires. Sears Auto Center announces the addition of new Light Truck and Sport tires to the existing RoadHandler Touring tires, adding versatility to an already impressive lineup. The RoadHandler Touring – a long-lasting, premium tire backed by a best-in-class 100,000 mile warranty – debuted in early 2013.

"We are excited to expand our RoadHandler assortment to include Light Truck and Sport tires, said Joe Finney, senior vice president and president, Sears Automotive. "Our full RoadHandler tire line gives our customers and Shop Your Way members safe, dependable tires at excellent values. And now, we're able to fit more cars and trucks on the road today making this legendary tire as versatile as ever."

Cris Carter, former pro football wide receiving great, television analyst and frequent traveler, got an early look at the new Light Truck and Sport RoadHandler tires. "Earlier this year I helped welcome back the legendary RoadHandler tire and I recently had the opportunity to check out the new Light Truck and Sport tires at the Sears Auto Center near my home," said Carter. "I'm a sports car guy, so I love the new Sport tires that are all about performance.  And lots of my football buddies and former teammates drive trucks, so I know they're going to be impressed with the Light Truck tires that are made for different terrains and weather conditions." To see Carter's reaction to the new Light Truck and Sport tires, go to http://youtu.be/lKQQ7BRJJFQ.

RoadHandler Sport Tires

• Built for Performance: RoadHandler Sport tires come complete with treads and grooves that really connect a car to the pavement to give it tight handling and stability at high speeds.
• Optimized for Wet Roads: The four-channel, wide grooves on the sport tires efficiently evacuate water, minimizing the risk of hydroplaning.
• Backed with Confidence: RoadHandler Sport tires come with a 50,000 mile warranty.

RoadHandler Light Truck Tires

• Don't Tread Lightly: RoadHandler Light Truck tires were built to pound the pavement, grind through rocks, and dig through mud and snow. Multiple tread area kerfs act as biting edges in the tread area, improving all-season performance, especially in wintery conditions.
• Comfortable Drive: Designed with reduced noise and minimal vibration in mind, areas within the tread that generated noise were pinpointed and then engineered to eliminate excess road noise.
• Guaranteed: RoadHandler Light Truck tires come with a 40,000 mile warranty for LT sizes and a 70,000 mile warranty for P-metric sizes.

RoadHandler Touring Tires

Long-lasting RoadHandler Touring tires come with a best-in-class 100,000 mile warranty. With full-depth treads and wide circumferential grooves, RoadHandler tires are designed to have outstanding traction in rain and snow.

With the Touring, Sport or Light Truck RoadHandler tires, anyone can ride easy knowing they have the full backing of Sears Auto Center's automotive maintenance and repair services. With more than 775 stores around the nation serving customers seven days a week, Sears Auto Center provides hassle-free service wherever you need it.

Customers and members can join the conversation about RoadHandler tires and receive exclusive deals and on ShopYourWay.com. Shop Your Way is an interactive website and community that links members with exclusive content, deals and social shopping. Signing up to become a Shop Your Way member is easy and free.

For RoadHandler tire sizes, availability and pricing, as well as the latest news, promotions and information on automotive services, visit SearsAuto.com, "like" the brand on Facebook and "follow" it on Twitter.  

More Than Tires and Batteries

Millions of American's go to Sears Auto for tires and batteries. But in the coming months, look for an expanded emphasis on five services that every car owner needs at some point:

• Brakes
• Alignment – we can check your car's alignment in 90 seconds
• Oil changes
• Maintenance and
• Diagnostics

"So whether you need help with a flat tire or want us to diagnose what that "check engine light" means, Sears Auto is your one-stop shop," Finney said. "And as a Shop Your Way member, you get points on all the services you buy. With certified technicians, and the convenience of a national database that saves customers' automotive maintenance history, customers and members can trust Sears Auto Center."

About Sears Auto Center

Sears Auto Center is a leading provider of automotive maintenance and repair services and parts, with more than 700 locations nationwide offering a full array of passenger and light truck tires, including RoadHandler™, Michelin and Goodyear; DieHard^® batteries, Craftsman^® auto accessories and more. Sears has a long history as America's trusted place for car care, having offered auto parts since 1905 and service since 1931. Sears Auto Center offers customers convenient locations and hours – open seven days a week, as well as an extensive menu of services. Sears Auto Center is a division of Sears Holdings Corporation. For more information on Sears Auto Center please visit www.SearsAuto.com. Facebook: www.Facebook.com/SearsAuto | Twitter @SearsAuto

About Sears Holdings Corporation

Sears Holdings Corporation (NASDAQ: SHLD) is a leading integrated retailer with almost 2,500 full-line and specialty retail stores in the United States and Canada and the home of Shop Your Way, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through ShopYourWay.com. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, fitness equipment and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, with a broad apparel offering, including such well-known labels as Lands' End, the Kardashian Kollection, Jaclyn Smith and Joe Boxer, as well as Sofia by Sofia Vergara and The Country Living Home Collection. We are the nation's largest provider of home services, with more than 14 million service and installation calls made annually, and have a long-established commitment to those who serve in the military through initiatives like the Heroes at Home program. We have been named the 2011 Mobile Retailer of the Year, Recipient of the 2013 ENERGY STAR® "Partner of the Year - Sustained Excellence Award" for Product Retailing and Energy Management and was named one of the Top 20 Best Places to Work for Recent Grads. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation. For more information, visit Sears Holdings' website at www.searsholdings.com. Twitter: @searsholdings

SOURCE Sears Holdings Corporation