Sears Launches Knots of Love Charitable Jewelry Line

Percentage of sales to benefit cancer patients

Oct 18, 2010, 09:00 ET from Sears, Roebuck and Co.

HOFFMAN ESTATES, Ill., Oct. 18 /PRNewswire/ -- Sears announced today the launch of the Knots of Love jewelry line, an exclusive new charitable jewelry line making its debut online and in-store this month. The line is being introduced with the support of Sun Source Jewelry and offers an extensive assortment of pendants, rings, and earrings, characterized by the signature Knots of Love heart.  Founded by Christine Fabiani Shively, the Knots of Love charity who are dedicated to Warming Hearts & Heads One Cap At A Time, first gained attention for providing hand-knit and hand-crocheted chemotherapy caps free of charge for patients who are currently undergoing chemotherapy and have lost their hair in the process. The caps serve to provide increased comfort and joy while helping to restore cancer patient's dignity. The charity's primary goal is to brighten the lives of those in need through kindness and love. The broad selection of fine jewelry, only available at Sears, features products made from both sterling silver and gold, accented in diamonds and gemstones.  

"We chose to collaborate with the Knots of Love charity because we believe in its mission, and because the jewelry designs, representing kindness and love, also signify our commitment to building a relationship with our customers," said Megan Featherston, vice president of Jewelry for Sears Holdings. "The Knots of Love collection offers a line worthy of its fine jewelry designation, while also allowing our customers to proudly display their support for a worthy cause."

The Knots of Love line will be launching in all Sears stores and on Sears.com. Sun Source Jewelry will donate two percent of the purchase price of each Knots of Love jewelry piece sold to Knots of Love, Inc., a registered 501(c)(3) charity. Sun Source Jewelry has committed to a minimum donation of $50,000, www.KnotsOfLove.org.

About Sears, Roebuck and Co.

Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading broadline retailer providing merchandise and related services. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through more than 2,300 Sears-branded and affiliated stores in the United States and Canada, which includes approximately 929 full-line and approximately 1,200 specialty stores in the U.S.  Sears, Roebuck also offers a variety of merchandise and services through sears.com, landsend.com, and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands' End -- among the most trusted and preferred brands in the U.S. Sears, Roebuck is the 2010 ENERGY STAR® Retail Partner of the Year. The company is the nation's largest provider of home services, with more than 12 million service calls made annually. For more information, visit the Sears, Roebuck website at www.sears.com or the Sears Holdings Corporation website at www.searsholdings.com.

SOURCE Sears, Roebuck and Co.



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