MIAMI, Dec. 14, 2010 /PRNewswire/ -- Today, Seccion Amarilla announced the launching of its new product line, "Seccion Ahorros." In conjunction with Seccion Amarilla's other product lines, Seccion Ahorros will target the U.S. Hispanic segment.
Seccion Ahorros will offer a variety of DIRECT MARKETING, SPANISH-LANGUAGE products through a number of advertising channels, including Print, Online, SMS, E-Blast and Magazine. This mixture of channels will offer Seccion Amarilla clients desiring to directly and effectively reach the U.S. Hispanic consumer the advantage of reaching consumers quarterly, monthly, bi-weekly or weekly and will further broaden the spectrum of available promotional opportunities. This all new Seccion Ahorros product line will offer small and mid-sized businesses the opportunity to provide the Hispanic consumer with coupons, discounts, promotions, offers and other deals using one or a combination of Seccion Ahorros product alternatives.
Seccion Ahorros provides business owners the option of adapting their offers and coupons depending on their marketing needs without having to deal with multiple marketing vendors. All Seccion Ahorros products will be offered at competitive prices and some bundling options will be available.
The Seccion Ahorros Coupon Book is now available for sale in multiple markets throughout the nation and will be DIRECT MAILED to users quarterly via the United States Postal Service. This print product is offered in a very convenient size using high-end production standards. The Seccion Ahorros Coupon Magazine is complimentary to the Coupon Book and will be DIRECT MAILED to users via the United States Postal service. Since the Magazine will be larger than the Coupon Book, the Magaine will offer additional advertising opportunities to larger businesses with different promotional needs. Seccion Ahorros Online Coupons are now available at seccionahorros.com. This online product offers users the opportunity of filtering, downloading, printing and sharing coupons, discounts, promotions, offers and deals.
During the 1st Quarter of 2001, two additional product offerings will be released. Seccion Ahorros SMS will provide advertisers the capability of sending text messages in the form of coupons to an opt-in mobile phone Hispanic database. Seccion Ahorros E-Blast will provide advertisers the capability of sending digital coupons to an opt-in email Hispanic database.
"With the launching of the Seccion Ahorros product line, Seccion Amarilla is looking to complement the service that we currently offer with our existing products such as Seccion Amarilla print and online yellow pages directories. With this expansion, Seccion Amarilla has become a Hispanic media platform that generates leads to its clients," said Juan Reffreger, CEO of Seccion Amarilla USA.
"Coupons are an effective and measurable media channel that allows advertisers the opportunity to rapidly recognize a return on investment. We are creating as many channels as possible to expose Seccion Ahorros to Hispanic consumers and will continue to develop products that will be available for our clients in the near future," said Miguel Capriles, National Marketing Director of Seccion Amarilla USA.
About Seccion Amarilla
Seccion Amarilla is an international brand with over 100 years of experience in the Yellow Pages Industry. In 2006, Seccion Amarilla launched Seccion Amarilla USA. Since its entrance into the U.S. market, Seccion Amarilla has realized sustainable growth and success by becoming a Spanish Yellow Pages market leader that offers businesses of all sizes effective and targeted advertising products and services.
Seccion Amarilla offers a full range of multimedia products through its print, Internet and mobile media platforms, providing advertisers a number of ways to connect with the Hispanic community by building relationships and increasing engagement with the Hispanic consumer.
SOURCE Seccion Amarilla USA