Expands Its Access Through WAP Portal

Jun 07, 2010, 11:07 ET from Seccion Amarilla USA

MIAMI, June 7 /PRNewswire/ -- The Spanish Yellow Pages publisher, Seccion Amarilla USA, announces the expansion of its products and digital services platform with the launching of WAP access to the market.

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Currently, the penetration of mobile phones among the Hispanic population is increasing rapidly, reaching a 24% growth during 2008, compared to an 11% in the non-Hispanic population (Simmons NCS/NCHS Fall 2008&2009, adults 18 and over).  Through its new WAP access, expands its connection channels with users, who will have the opportunity to access the site's services and businesses database from their cellular phones in a fast, effective and free way.

"Today, we can assure that Seccion Amarilla USA is more than just a conventional Yellow Pages directory. The incorporation of new access into the digital industry, is allowing us to reach a significant position within the U.S. Hispanic market, as an efficient service tool, accessible to all. In evidence of this is the sustainable growth our portal has experienced during the first quarter of 2010, where we have reached an increase higher than 400% in number of visits, which accounts for the nearly one million monthly visits to our website," stated Juan Reffreger, CEO of Seccion Amarilla USA.

In addition, Miguel Capriles, National Marketing Director of Seccion Amarilla USA, commented: "We believe that the activation of WAP access will contribute to the expansion of our connectivity to Hispanic users, which translates into potential business for our clients and an important impulse for us to drive sales and marketing strategies nationwide."

About Seccion Amarilla USA

Seccion Amarilla is an international brand with over 100 years of experience in the Spanish Yellow Pages Industry. In 2006, Seccion Amarilla launched Seccion Amarilla USA ("SAUSA"). Since its entrance into the U.S. market, SAUSA has realized sustainable growth and success and has become a Spanish Yellow Pages market leader by providing effective and targeted advertising products and services to businesses of all types and sizes.

Today, Seccion Amarilla offers a full range of multimedia products through its print, Internet and mobile media platforms, which allow its advertisers a number of direct methods to connect with the Hispanic community by building relationships and increasing engagement with the Hispanic consumer.

SOURCE Seccion Amarilla USA