Second Wind Takes Certified Account Executive College To Chicago, October 16-17, 2012

Sep 21, 2012, 09:30 ET from Second Wind

WYOMISSING, Pa., Sept. 21, 2012 /PRNewswire-iReach/ -- "In today's highly competitive business environment, maintaining good client relationships is critical to agency growth and success," said Laurie Mikes, COO of Second Wind.  "Competition for accounts is fierce as we enter the final quarter of 2012.  Every day, we speak with agency owners across the nation who are fighting for every piece of business they can get.  Once-loyal clients are now shopping around for the best deal.  And the perceived value of agency services is on the decline.  Accounts that seem secure today could be up for review next week on the whim of a new marketing director or a newly hired MBA. No agency, even one with long and healthy account relationships, can afford to rest on its laurels."

An excellent way to learn or hone your account service skills is by attending one of the industry's most popular seminars, Second Wind's Account Executive College in Chicago from October 16-17, 2012. The college includes two, information-packed sessions covering the account service process; changing technologies that enhance client collaboration; profitable estimating and more efficient production systems; fostering partner relationships with clients; responding to RFPs; proposal formats; winning a pitch in the first 10 minutes; account planning and the rise of "connection planning"; and leveraging research to provide insights into consumer behavior and influences.

"As our industry shifts from defense back to offense, it is important to prepare personnel for client demands, including new media skills, deeper customer engagement tactics and higher-level strategic and creative thinking," said Mikes. "Second Wind and its subscribers are responding to these shifts and helping each other to become more competitive and more successful. We anticipate a strong fourth quarter, but agencies must set the stage for improved business performance now."

Second Wind provides world-class content, consulting services, and training with a focus on their community of ad agencies, graphic design firms and related marketing organizations. Second Wind has offered professional advertising training seminars since 1988 and initiated its Certified Seminar Program for advanced level training in 2005. These annual seminars incorporate expertise gained in training more than 15,000 agency people over 20 years.

Those attending all three Certified Account Executive College sessions are eligible to become Certified Agency Account Managers (CAAM) by completing a short, post-session exam.

The college will be held at The Gleacher Center, with daily sessions from 8 a.m. to 4:30 p.m. It is structured for agency owners, account supervisors, account executives and account planners.

The Chicago seminars are open to Second Wind members and non-members. The cost is $1,050 for members and $1,375 for non-members. Related training materials—DVDs, books, manuals, webcasts and white papers—are available at

For the latest information or to register for the September Account Executive College, visit send an email to or call 610-374-9093.

Contact: Laurie Mikes: 610-374-9093 or

Media Contact: Laurie Mikes Second Wind, 610-374-9093,

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SOURCE Second Wind