Security Hybrid SaaS Pioneer EiQ Networks Appoints Technology Veteran Kim Ann King as Vice President of Marketing
EiQ Continues to Expand Senior Leadership Team to Capitalize on SMB Market Opportunities
BOSTON, Sept. 15, 2015 /PRNewswire/ -- EiQ Networks, a pioneer in security hybrid SaaS and continuous security intelligence solutions, today announced the appointment of Kim Ann King to a newly created role of Vice President of Marketing, responsible for EiQ's global marketing efforts. King reports to the Chairman, President, and CEO of EiQ Networks, Vijay Basani, as a member of the executive team.
A veteran of several successful Boston technology start-ups, Kim will oversee the company's marketing strategy in order to capitalize on new opportunities and drive revenue growth. She brings three decades of marketing leadership experience and a proven track record of building high-tech B2B brands. She was previously the Chief Marketing Officer of SiteSpect, a web and mobile optimization solutions provider, where she was responsible for brand awareness, demand generation, and organizational enablement initiatives that drove customer acquisition and retention. As SiteSpect's CMO, she helped increase both lead volume and revenue by more than 800 percent.
"Kim's long and successful track record in building companies, launching products, and contributing to the bottom line will help EiQ create and sustain significant demand for our popular and expanding line of security Hybrid SaaS solutions and services," said Vijay Basani, Chairman, President and CEO of EiQ Networks. "Her unique combination of skills and experience, including strategic planning, positioning, and B2B security software marketing, makes her a significant addition to the EiQ senior management team."
Prior to SiteSpect, Kim served as the Director of Marketing Communications at Bit9, a leader in endpoint security software, where her high-impact, cost-effective marketing initiatives launched the company in 2005. During her tenure at Bit9, Kim provided creative and strategic direction to marketing programs, thought leadership campaigns, and product launches that consistently created visibility and credibility, marketplace differentiation, and customer acquisition. Previously, she worked as Senior Communications Manager at Akamai Technologies, helping to launch the company in 1999. At Akamai, Kim was instrumental in creating global brand awareness in advance of Akamai's IPO, one of the most successful on Nasdaq in 1999. Prior to that, Kim managed public relations for e-commerce pioneer Open Market. An award-winning marketer, King is also the author of The Complete Guide to B2B Marketing: New Tactics, Tools, and Techniques to Compete in the Digital Economy, published by Pearson Financial Time Press in May 2015.
Kim holds a Bachelor of Science degree with honors in Public Relations from Boston University and a Master of Science degree in Communications Management from Simmons College. Follow Kim on Twitter: @kimannking.
"I am really thrilled to join EiQ Networks, which is extremely well-positioned for growth as companies seek new and comprehensive solutions to help them detect evolving cyber threats," said King. "The security marketplace is changing, and EiQ is changing with it. I am looking forward to shaping EiQ's marketing strategies, contributing to the company's strong history of revenue, and strengthening our stellar industry reputation as a unique security SaaS offering for the mid-market."
EiQ Networks recently announced a 200 percent year-over-year increase in SaaS sales at the close of the second quarter of 2015, representing the company's 6th consecutive quarter of record growth. The company appointed high tech sales veteran Dick Faulkner as Vice President of Worldwide Sales in February of this year. With outstanding product innovation, employee expansion, and strategic investments, EiQ continues to help Small to Medium Enterprises improve their security posture by delivering People, Process, and Technology under one umbrella to address cyber security and regulatory challenges in a cost-effective and affordable fashion.
About EiQ Networks
EiQ Networks, a pioneer in security hybrid SaaS and continuous security intelligence solutions and services, is transforming how organizations identify threats, mitigate risks, and enable compliance. EiQ offers SOCVue, a security hybrid SaaS offering, and provides 24x7 security operations to Small to Medium enterprises who need to protect themselves against cyber attacks but lack resources or on-staff expertise to implement an effective security program. SecureVue®, a continuous security intelligence platform, helps organizations proactively detect incidents, implement security best practices, and receive timely and actionable intelligence along with remediation guidance. Through a single console, SecureVue enables a unified view of an organization's entire IT infrastructure for continuous security monitoring, critical security control assessment, configuration auditing, and compliance automation. For more information, visit: http://www.eiqnetworks.com.
PR Contact:
Mike Gallo
Gutenberg Communications for EiQ Networks
212-239-8594
[email protected]
SOURCE EiQ Networks
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