Security Master Wins Red Dot Design Award for Outstanding Interface and User Experience

USA - English

• USA - English

BERLIN, Oct. 30, 2017 /PRNewswire/ -- Cheetah Mobile Inc. (NYSE: CMCM), the leading developer of mission-critical mobile utility and security applications, announced today that Security Master (formerly CM Security), the company's flagship privacy protection and antivirus app, has won a Red Dot Award in the Communication Design category. The Security Master design team attended the Red Dot Gala in Berlin on October 27th to receive the award along with the other award recipients.

The Red Dot: Communication Design award recognizes outstanding design quality and aesthetics, and their implementation within the chosen medium. Winners are also judged in terms of functionality and originality. Agencies, designers and companies from 50 countries entered their works in the competition, submitting more than 8,000 projects across 18 categories. In the end, the prestigious Red Dot seal was awarded to more than 700 works. All projects were assessed individually by a jury of independent experts from around the world.

In early 2017, Security Master released a major update featuring a completely redesigned interface and upgraded features. In addition to improving its antivirus and privacy protection functions, Security Master also added SafeConnect, a feature designed to enhance mobile internet security by protecting and encrypting data transmitted across the internet, as well as intelligent diagnostics to detect problems and recommend solutions to optimize users' mobile experience.

"When we redesigned Security Master, we wanted to build an app that offers not just the best antivirus and privacy protection available, but also a sleeker, more intuitive look and feel, and this award is an independent confirmation of those efforts," said Jill Shih, Vice President of Product & User Experience at Cheetah Mobile. "Going forward, Cheetah Mobile will continue to listen to user feedback and provide effective, easy-to-use apps that combine high-quality design with industry-leading features and technology."

Security Master, which first launched as CM Security three years ago, has amassed more than 500 million users globally. The app is available as a free download from Google Play.

About Cheetah Mobile

Cheetah Mobile is a leading mobile internet company dedicated to making the world smarter. It aims to provide leading apps for mobile users worldwide and connect users with personalized content powered by artificial intelligence.

Cheetah Mobile's products, including its popular utility applications Clean Master, Security Master, and Cheetah Keyboard, help make users' mobile internet experience smarter, speedier, and safer. As of June 2017, the Company has attracted approximately 580 million global Mobile MAUs, of which approximately 77% are located outside of China.

Leveraging the success of its utility applications, Cheetah Mobile has launched its line of mobile content-driven applications, which include Live.me, News Republic, and popular casual games, such as Piano Tiles 2, Rolling Sky, and Dancing Line. The Company is also an investor in OrionStar, an artificial intelligence company dedicated to developing the next generation of ground-breaking technology products and freeing people from the burden of overly complicated tasks.

Cheetah Mobile provides its advertising customers, which include direct advertisers and mobile advertising networks through which advertisers place their advertisements, with direct access to highly targeted mobile users and global promotional channels, which are capable of delivering targeted content to hundreds of millions of users. For more information about Cheetah Mobile and its products, please visit www.cmcm.com.

SOURCE Cheetah Mobile