See Ya, Steel Drums. Move Over, Maracas. Pringles® Cans Shake Up Summer Jam Program

BATTLE CREEK, Mich., July 10, 2015 /PRNewswire/ -- Everyone loves a good beat and you can use just about anything to create one. This summer, Pringles® put that theory to the test. Whether you bop it like a drum or shake it like a maraca, a Pringles can is not just a can of irresistibly crunchy crisps – it's an instrument and a ticket to this summer's hottest music.

As part of Pringles' first Summer Jam program, GRAMMY® Award-winning band Train teamed up with the iconic salty snack to spread the news and invite their fans to join them on tour. Through November 30, music lovers can enter for a chance¹ to see Train or another Live Nation® concert² by simply buying a specially marked can of Pringles and entering the code on Pringles.com/music. Just two steps and you and a friend could find yourself at a VIP concert experience unlike any other.

"Summer is the time of year when people are looking to let loose with friends, and we're helping to fuel those moments by bringing together two summertime staples – music and Pringles," said Mark Miller, director of marketing, salty snacks. "Whether it's an impromptu dance party on the beach or rocking out backstage at a Train concert, Pringles is the ticket to all summer music experiences."

The fun doesn't stop there. Pringles also searched far and wide to challenge the world's top percussionists to infuse Pringles crisps and cans into their music. The result? Six epic videos ranging from heavy metal drummers to classically trained musicians – and everything in-between. The challenge was even accepted by Australia's EDM extraordinaire and YouTube sensation, M4Sonic, who grabbed some Pringles and took to his Launchpad to compile this electronic mash-up of crunching, popping and can-thumping.

Click below to get inspired by all six of the Percussion Prodigies:

• Pringles Launchpad - M4Sonic
• Pringles Drum Battle - George "Spanky" McCurdy and Ulysses Owens Jr.
• Pringles Drum Set Solo - Stanley Hampton
• Pringles Heavy Metal Drum Set Solo - Tamas Vajda
• Pringles Theremin - Levy Lorenzo
• Pringles Stage Percussionists - Ameenah Kaplan, Manny Osoria, Jesse Armerding

Head to Pringles.com/music to check out the Pringles Percussion Prodigy videos and get the scoop on how you can win a music adventure of a lifetime.

Suggested Tweets:

• Click to tweet: Making music out of @Pringles cans? Yes, they did. Check out the videos at Pringles.com/music #PringlesSummerJam
• Click to tweet: Buy specially marked cans of @Pringles, enter codes online and you could win a VIP music experience #PringlesSummerJamSweeps

About Kellogg Company
At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2014 sales of $14.6 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Our brands – Kellogg's^®, Keebler^®, Special K^®, Pringles^®, Kellogg's Frosted Flakes^®, Pop-Tarts^®, Kellogg's Corn Flakes^®, Rice Krispies^®, Cheez-It^®, Eggo^®, Mini-Wheats^® and more – nourish families so they can flourish and thrive. Through our Breakfasts for Better Days^™ initiative, we're providing 1 billion servings of cereal and snacks – more than half of which are breakfasts – to children and families in need around the world by the end of 2016. To learn more, visit www.kelloggcompany.com or follow us on Twitter @KelloggCompany, YouTube and on Social K.

About Live Nation Entertainment Live Nation Entertainment (NYSE: LYV) is the world's leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, Live Nation Media & Sponsorship and Artist Nation Management. For additional information, visit www.livenationentertainment.com.

¹Abbreviated Rules. No Purchase Necessary. Open to legal residents of the fifty (50) United States and District of Columbia who are 18 years of age or older at time of entry. Begins 4/15/15 at 12:00:00 AM (ET) and ends 11/30/15 at 11:59:59 PM (ET). Entry is free. Subject to complete Official Rules. Odds of winning depend on total number of eligible entries received and order which they are received. Void where prohibited. Sponsor: Kellogg Company, One Kellogg Square, Battle Creek, MI 49016. Full Rules ²A 2015 Live Nation produced and promoted concert at an owned and operated venue in the U.S.

Video - http://youtu.be/h0VgOwXNuDc Photo - http://photos.prnewswire.com/prnh/20150708/234334

SOURCE Kellogg Company