Seedtag and HUMAN Security Strengthen Partnership to Safeguard Advertising Integrity

New integration strengthens Seedtag's privacy-first, neuro-contextual advertising platform by verifying supply quality and protecting clients from invalid traffic across global campaigns

NEW YORK, Aug. 27, 2025 /PRNewswire/ -- Seedtag, the global leader in neuro-contextual advertising, today announced an expanded integration with HUMAN Security, a leading cybersecurity company committed to safeguarding every step of the customer's online journey by defending against bots, fraud, and digital risk. This expansion builds on an existing HUMAN integration already in place through Beachfront, reinforcing Seedtag's long-standing efforts to ensure authenticated, fraud-free inventory, particularly across its established CTV offering and the open web.

The updated integration leverages HUMAN's advanced Ad Fraud Defense solutions, including MediaGuard support, to proactively filter fraud and authenticate supply before ad delivery. Fully deployed across Seedtag's infrastructure, this collaboration strengthens Seedtag's commitment to providing clean inventory for advertisers and real-time traffic validation for publishers.

"With the reliability of third-party data in decline and scrutiny on the rise, marketers are placing greater emphasis on accountable, transparent media supply that maintains quality at scale," said Mike Villalobos, SVP of Strategy and Commercial Operations at Seedtag. "Our partnership with HUMAN reinforces our commitment to delivering fraud-free, high-attention inventory across the open web and CTV.  With this integration, clients can plan and activate campaigns with confidence, knowing impressions are fraud-filtered, and every dollar is working harder."

Through this collaboration, HUMAN's pre-bid mitigation capabilities and post-bid measurement insights will further empower Seedtag's AI engine, Liz, to deliver optimized, intent-based campaigns at scale. Whether it's detecting fraud before a bid is placed or analyzing impressions post-campaign, the dual-layered protection gives Seedtag clients an edge in performance and transparency.

"Seedtag's approach, rooted in delivering fraud-free and relevant inventory that drives genuine engagement, perfectly aligns with our mission to protect the integrity of the digital ecosystem," said Rick Holtman, SVP Global Sales at HUMAN.  "Strengthening our partnership with Seedtag is a natural evolution that further supports their mission to effectively deliver neuro-contextual digital experiences to their clients."

Seedtag's neuro-contextual platform has redefined how advertisers connect with consumers, replacing outdated targeting methods with insights based on interest, emotion, and intent. Powered by neuro-contextual AI, Liz transforms content signals into full-funnel campaigns across premium CTV, video, and open web environments.

As part of the partnership, Seedtag and HUMAN  will explore new ways to work together on  enhanced integrations, from richer pre-bid signal collection to innovative brand safety solutions. These advancements will support future joint activations and further reinforce Seedtag's mission to drive measurable results through intelligence and accountability.

About Seedtag

Seedtag applies advanced AI to deliver privacy-first advertising at scale. As the global leader in neuro-contextual advertising, Seedtag moves beyond traditional contextual targeting methods such as keywords and categories. Instead, Seedtag understands deeper signals of interest, intent, and emotion to create custom audiences based on a brand's objectives. Seedtag's AI agent activates this intelligence into optimized full-funnel campaigns across premium CTV, video, and open web inventory.

Founded in 2014, Seedtag is headquartered in New York City and Madrid, with a global team of 600+ professionals across EMEA, LATAM, North America, and APAC.

About HUMAN Security

HUMAN is a leading cybersecurity company committed to protecting the integrity of the digital world. We enable trusted interactions and transactions across the full spectrum of online actors: humans, bots and AI agents. The Human Defense Platform safeguards the entire customer journey with high-fidelity decision-making that defends against bots, fraud, and digital threats. Each week, HUMAN verifies 20 trillion digital interactions, providing unparalleled telemetry data to enable rapid, effective responses to even the most sophisticated threats. Recognized by our customers as a G2 Leader, HUMAN continues to set the standard in cybersecurity. For more information, visit www.humansecurity.com.

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SOURCE SEEDTAG ADVERTISING