SELECT Hires Issa PR to Launch New York Art Fair

May 12, 2015, 13:30 ET from Issa PR

NEW YORK, May 12, 2015 /PRNewswire/ -- Issa PR has been appointed by SELECT - one of the most prestigious art fairs in the world to launch their New York exhibits. Issa was tapped in early April to handle all press, communications, and event support for the fair. This year, SELECT Art Fair has a dynamic programming schedule that includes an exciting roster of musical talent, performances, installations, book signings, and lectures. From May 13 - 17, SELECT returns during Frieze Week to present its diverse platform at the historic Center 548, formerly the DIA Centre.

This year, SELECT will feature for the very first time a selection of critically acclaimed musical acts including Lee Ranaldo from Sonic Youth and collaborator Leah Singer, Mivos String Quartet, Hiro Kone, Sick Feeling and Narc. Each act will perform adjacent to immersive rooftop installations by Andriy Bazyuta - presented by Whitebox Art Center - and TROUBLE, artist duo Sam Hillmer and Laura Paris. SELECT's advisory panel will help present adjunct programming which includes lectures, book signings and performance art throughout the fair. The advisory panel is made up of reputable arts organizations, such as Franklin Furnace, Rhombus Space, BRIC, Tiger Strikes Asteroid, OR Gallery, Whitebox Art Center, and Transmitter.

Highlights this year include: an 86 hour performance installation by Millie Brown for the Marina Abramovic Institute, Mandy Mandelstein's "If the walls had eyes" video installation that is motion activated and James Chance, King of No Wave & Noise will perform on the rooftop on Saturday, May 16th. Anna Paola Pizzocaro's "Walking Distances in Wonder" book signing will take place during the weekend at Gallery Bruno Massa. Finally, Studio 5404 - a gallery/art space and not for profit, dedicated to supporting under-represented and emerging artists by Lori Horowitz will also feature.

Matthew Eck and Brian Whitely, co-founders for SELECT said: "Through the work Issa PR has created and the campaigns they have executed for other art clients, galleries and artists, we hired them to launch our New York fair this year. We're excited to showcase new programming during Frieze, as well as breakthrough artists, galleries and performers."

Viet N'Guyen, CEO and founder of Issa PR said: "We are delighted to work with SELECT to try to break new paradigms in the art world for the fair. Whether it's inciting curiosity and emotion or pushing boundaries of art and performance, their latest offering in New York will both captivate and entertain US and international audiences."

Center 548 is divided into three floors and a roof deck with stunning 360-degree views of Manhattan and the Hudson River. Each floor is 9,000 square feet of virtually column-free space and 14-foot high ceilings and popular LES Art Bar that will resurrect itself on the rooftop and will feature an array of specialty cocktails, beers and wines.

About SELECT Fair
SELECT was conceived at the end of 2011 by Matthew Eck and Brian Whitley; now in our fourth year of production, the fair is proud to be one of the fastest growing arts production companies in America. SELECT provides a contemporary platform for galleries to market emerging to mid-career artists. By integrating brands into the art market, SELECT is able to creatively provide new and interesting ways to showcase art as well as activate the work. Visit, @SELECTFair on Twitter and Instagram or or further information.

About Issa PR
New luxury brand strategy and PR agency Issa PR is headquartered in New York with team members in London and Los Angeles. Creating captivating campaigns and thoughtful dialogue, Issa PR represents luxury, fashion, art and entertainment clients. With over 15 years experience traversing the luxury and lifestyle industry, the dynamic team is comprised of a global network of experts, influencers and leading-edge creatives. For more information, visit or follow Issa on @IssaPRofficial on Facebook, Instagram and Twitter.

Alexa Dosik
Issa PR
T: 646 369 9221