SELF Magazine, HSN and ProForm Create Custom Lifestyle Program, "60 Days to Healthier Ways"

NEW YORK and ST. PETERSBURG, Fla., Nov. 18, 2011 /PRNewswire/ -- Multichannel retailer HSN, along with leading women's publication, SELF Magazine, and exercise equipment experts, ProForm, today announced a new healthy lifestyle program, "60 Days to Healthier Ways."

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Enter now through December 9, to be one of 10 people selected to follow the "60 Days to Healthier Ways" program. As part of the program, winners will be given the proper tools and guidance they need to succeed, including: ProForm exercise equipment with iFit technology; a personalized fitness routine; a balanced diet plan; and a weekly "touch-base" training session with a SELF expert for the entire duration of the contest. Each participant's progress will be tracked and evaluated and the transformations will be revealed during a special primetime ProForm fitness event LIVE on HSN in May 2012, when all HSN customers will be able to take part in the program themselves at home. SELF Magazine will also feature the results in the June 2012 issue.

"Millions of women have improved their health, and been happier overall using SELF's unique fitness and diet programs," says Lucy Danziger, Editor-in-Chief of SELF. "We can't wait to see how these 'SELF-inspired' women achieve their personal and physical goals with this exciting new plan. Their accomplishments will motivate us all to live healthier and, as we like to say, tap into our best selves!"

"HSN's strategy is focused on delivering entertaining and engaging content through trusted names and authorities. SELF Magazine and ProForm exemplify this approach," said Bill Brand, EVP of programming, marketing and business development for HSN. "New Year's resolutions often revolve around becoming a healthier, stronger version of ourselves and the "60 Days to Healthier Ways" program is a great way to kick off 2012."

Focusing on health, fitness and nutrition, the program conveys the message that small changes make a difference in your quality of life and will not only make you look better but feel better into the New Year. This program is part of a successful ongoing relationship with SELF Magazine, its parent company, Conde Nast and HSN that began in 2008.

"ProForm is excited to partner with HSN and SELF to improve these women's lives, "said Colleen Logan, VP of Marketing for ProForm. "One of the quickest ways to a healthier daily routine is the convenience of having quality fitness equipment in the home. The combination of ProForm's innovative fitness products with guidance and motivation from SELF and HSN will inspire these women to achieve their goals."

For more information, official rules or to enter for a chance to take part in the "60 Days to Healthier Ways" program, visit HSN.com/60days.

About SELF:

Reaching 12 million readers and online users, SELF magazine informs and inspires women in areas of fitness and beauty, diet and health, style and happiness, to help them achieve their personal well-being goals, and become their vision of their best self. SELF is the founder of the Pink Ribbon for breast cancer awareness and an ASME National Magazine Award winner for excellence in journalistic achievement in print and online. SELF is published by Conde Nast, home to some of the world's most celebrated media brands. For more information, visit www.SELF.com and follow @SELFMagazine on Twitter and Facebook.

About ProForm:

When you hear the name ProForm…you automatically think treadmills. Why? Probably because, in its early days, ProForm revolutionized the treadmill industry with the now world-famous SpaceSaver® fold-away design.  Today, ProForm continues that tradition of quality and innovation. Thanks to cutting-edge advances in cushioning, electronics and reliability, our treadmills have become the overwhelming choice of fitness enthusiasts throughout the world.  Fortunately, we weren't satisfied just producing the world's finest treadmills. In recent years ProForm has unveiled a complete line of exercise bikes, elliptical machines, weight benches and more—all geared to provide the most effective workout available. Visit www.ProForm.com for more information.

About HSN:

Headquartered in St. Petersburg, FL, HSN is a leading interactive multichannel retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates entertainment, inspiration, personalities and industry experts to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty  (e.g. Benefit, Carol's Daughter, Coty, Elizabeth Arden, Andrew Lessman, Lancome, My Life Mary J. Blige, Perlier, Serious Skin Care, Shiseido, Signature Club A, Stila, Wei East, ybf Beauty); Jewelry (e.g. Heidi Daus, Iris Apfel, R.J. Graziano, Rarities: Fine Jewelry with Carol Brodie, Amedeo Scognamiglio, Tori Spelling); Home/Lifestyle  (e.g. Jeffrey Banks, Nate Berkus, Bissell, Colin Cowie, Dyson, Easy Exotic by Padma Lakshmi, Todd English, Emeril Lagasse, Happy Chic by Jonathan Adler, Joy Mangano, MoMA Design Store, Wolfgang Puck); Fashion/Accessories  (e.g. American Glamour Badgley Mischka, Joan Boyce, Curations with Stefani Greenfield, Libby Edelman, Sam Edelman, Chi by Carlos Falchi, Diane Gilman, IMAN Global Chic, "Timeless" by Naeem Khan, Twiggy LONDON, Sharif, Serena Williams Signature Statement); and Electronics  (e.g. Sony, Kodak, Acer, Olympus, GE, Panasonic). 

A leader in transactional innovation, HSN is the only retailer offering live streaming video in HD on three screens: TV, online and mobile.  HSN broadcasts live to 96 million households in the US in HD 24/7 and its website – hsn.com – is a top 10 e-commerce site, featuring more than 15,000 product videos.  Mobile applications include HSN apps for iPad, iPhone and Android.  HSN, founded 34 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI).

SOURCE HSN