Sennheiser Puts Spotlight on Sound and Music at SXSW 2013, Hosting Open Discussions with Leading and Next Gen Content Creators and Innovators

Thousands Attend Live Interview Sessions with Fred Armisen, Aisha Tyler, Amanda Palmer and Others, Discussing the Importance of Sound in Artistic Content Across Many Disciplines

Apr 08, 2013, 09:00 ET from Sennheiser

AUSTIN, Texas, April 8, 2013 /PRNewswire/ -- Audio specialist Sennheiser wrapped up its first appearance at SXSW Interactive last month, in a successful and innovative activation consisting of three days of live interviews with many of today's leading content creators and innovators. For a complete recap of the groundbreaking event, visit Sennheiser's dedicated page at, which features exclusive images and videos. The site will also feature full-length interview footage with a range of subjects exploring the role that sound plays in the creation of art.

Sennheiser and Paste Magazine hosted a range of personalities including actor Fred Armisen, musician Amanda Palmer, publishing executive Axel Alonso, director Carlton Cuse and comedian Aisha Tyler among many others at The Blackheart in Austin: a charming, intimate venue with a porch in the front, a broadcast studio in the interior and an extensive live stage and performance environment in the rear.

Thousands of people attended the three-day event, which featured interviews every half hour with actors, directors, cinematographers, musicians, video game designers, software developers, comedians and others broadcast live over Sennheiser wireless headphones. The topic of sound and music - and the irrevocable and integral role it plays in creative content creation - was among the more salient points of discussion during the interviews, which will appear on over the next several weeks.

Comedian Fred Armisen, who is also a musician, discussed being in his third season of the hit series Portlandia and the critical role that music plays in his work: "We treat each episode kind of like a song, and each season is like an album," he said. "In terms of the packaging of it, we think in terms of music all the time. We ask ourselves, 'What would David Bowie do?'"

Alex Alonso, Editor in Chief of Marvel Comics, revealed that his company will soon be integrating audio into its digital versions of comic books through 'Project Gamma': "The inclusion of adaptive audio adds another layer of emotion to the reading experience, drawing fans deeper into the story in ways they've never experienced before," he says. Meanwhile, game developer Jenova Chen, designer of award winning games such as Cloud, Flow, Flower and Journey, said that the audio components of video games - including music and effects - is the single most important component in creating an emotional connection to a gamer.

SOURCE Sennheiser