ALISO VIEJO, Calif., Nov. 20, 2014 /PRNewswire/ -- SensatioNail, the number one at-home gel polish brand from Pacific World Cosmetics, the leading global innovator of nail care products, is proud to announce their first-ever celebrity Brand Ambassador and creative advisor, actress Gabrielle Union. Gabrielle will be featured in the brand's 2014 - 2015 commercial advertising campaign and participate across PR and marketing activities over her multi-year partnership. She will help build the brand's loyal consumer following and excite retail partners nationwide.
"As a true gel-fanatic, I'm thrilled to partner with SensatioNail, the leader in at-home gel manicures," shared Gabrielle. "With 60 beautiful shades and the exclusive LED lamp, SensatioNail is the real deal and I can't wait to share all that's to come from our partnership with women around the country."
SensatioNail was the first brand to bring salon gel technology in 2011 to your home and has remained the industry leader focusing on innovation and fashion forward. True gel manicures require LED light to seal in the shine and ensure a durable, chip-free finish. SensatioNail's exclusive LED light technology and proprietary gel polish formula provide salon-quality results that are easy-to-use and affordable for everyday wear. "I've tried other products and countless gel manicures – trust me, only SensatioNail can make your nails look as shiny and beautiful on the day you remove it as the day you applied it," adds Gabrielle.
"Gabrielle embodies the stylish and savvy consumer we hope to reach, and her work as a creative and inspiring woman complements our growing brand," says Monica Maloney, Vice President of Marketing for SensatioNail. "Gabrielle's charisma and enthusiasm makes her the perfect partner to bring SensatioNail to new levels of awareness and help continue to grow consumer demand and affinity."
Gabrielle will begin appearing in SensatioNail commercial advertisements nationwide next month. Over the course of the multi-year partnership, Gabrielle will also help curate seasonal color collections, advise on new product and color launches and be featured as the celebrity ambassador in all communication activities.
New York City Advertising Agency, Roberts+Langer, DDB developed and produced the TV commercials and advertising campaign.
SensatioNail is available at drug and mass retailers nationwide, including Target, Walmart, Walgreens, CVS and Rite Aid. SensatioNail starter kits retail for $59.99 and additional colors are $11.99 each. For more information visit the brand at www.SensatioNail.com, Facebook.com/SensatioNail or on Twitter @SensatioNail.
SensatioNail™ is the #1 at-home gel manicure system. SensatioNail™ LED light technology and proprietary gel polish formulas provide women with salon-quality results that are easy-to-use and affordable for everyday wear. The full product line is distributed in the United States at food, drug and mass retailers nationwide as well as in Canada. The SensatioNail™ brand is owned and developed by Pacific World Cosmetics, located in Aliso Viejo, California. For more information, visit www.SensatioNail.com.