Sentral Adds 1,500 Units to Its Portfolio with New Communities in Bay Area, Los Angeles and Denver

Sentral Footprint Also Expands in Miami with Groundbreaking on New Brickell Tower

DENVER, May 20, 2025 /PRNewswire/ -- Sentral, the leading Class-A multifamily property management company, today announces it has added three communities to its portfolio: Quincy in San Francisco, Reveal Playa Vista in Los Angeles and 24Fifty at University Park in Denver. The trio of amenity-rich residential communities build on Sentral's growing management portfolio of more than $4 billion of Class A multifamily assets across the United States. Quincy expands Sentral's Bay Area presence to seven communities; Reveal Playa Vista is the tenth community in the Los Angeles area and 24Fifty is Sentral's second community in Denver.

Quincy, located at 555 Bryant Street in San Francisco, is a new development from Strada Investment Group that will open later this month. Each of the 501 studio, one-bedroom and two-bedroom homes is appointed with luxury finishes and smart appliances, with an emphasis on elevated design, functionality and sustainability. Sentral will deliver its signature full-service model, including a lifestyle team, fitness director and event programming to provide Quincy residents with a refined hospitality-style experience.

Quincy's broad array of amenities include an indoor/outdoor rooftop lounge and bar with stunning views of Mission Bay and Oracle Park, speakeasy game room, demonstration kitchen, co-working lounge, fitness center, yoga/training room, and lobby atrium. Available services include a 24-hour Experience Ambassador team, dry cleaning, home cleaning, valet parking with EV charging, fitness classes, private training, pet care and dog walking.

"We've seen the success Sentral has had with other Class A buildings in the Bay Area with their service-first approach to building a strong community, and we knew that partnering with Sentral would bring our vision for Quincy to life," said Will Goodman, Principal, Strada Investment Group.

Reveal Playa Vista, located at 5710 Crescent Park East in Los Angeles, is a boutique-inspired oasis that offers 214 one-bedroom and two-bedroom apartments. The luxuriously designed amenities provide residents with ample facilities for work and play, from open spaces to intimate alcoves with complimentary wifi throughout. Lifestyle amenities include an oversized rooftop deck with a heated pool and BBQ stations; a double-height clubhouse featuring a custom pool table, three large HDTVs and a spacious kitchen; and a state-of-the-art fitness room. Reveal Playa Vista is located along the serene landscaping of Crescent Park and minutes from Silicon Beach. 

24Fifty at University Park is a luxury residential building located at 2450 South University Boulevard, near the University of Colorado campus and downtown Denver. Designed with modern sophistication and a focus on nature and relaxation, 24Fifty offers thoughtfully curated amenities that bring the community together, including a rooftop pool, jacuzzi and lounge with a firepit; outdoor terrace and grilling area; clubhouse with a kitchen and self-serve coffee bar; TV and game room with a billiard table; yoga studio; 24-hour fitness center with Echelon virtual spin bikes; pet washing station and much more. Under Sentral's management, 24Fifty plans to offer a number of fully furnished apartments that will be available for any-length-of-stay leases.

24Fifty and Reveal Playa Vista are both owned by the same institutional investor.

Sentral has more than tripled its management portfolio since 2021, and continues to lead the industry thanks to its hospitality-inspired amenities, best-in-class service and flexible mix of furnished and unfurnished luxury units.

"As we continue to grow in markets across the country, we are proud to be recognized by the world's leading residential developers as the only property manager that can provide this level of hospitality lifestyle experience for residents," said Roman Speron, president and chief operating officer of Sentral. "We are building engaged communities unlike any that exist in these markets, consistently driving higher revenue for our partners."

The addition of Quincy, Reveal Playa Vista and 24Fifty at University Park builds on Sentral's recent management agreements at properties including Sentral Gaslamp Quarter in San Diego and PALMA in Los Angeles as it continues to grow across the United States.

Sentral's portfolio footprint is also expanding in Miami with the recent groundbreaking on a 537-unit luxury apartment tower in the Brickell neighborhood, developed by PMG. A construction loan for the project and the condominium tower it shares a podium with was provided by an Ares Real Estate fund and Monarch Alternative Capital.

For more information on partnering with Sentral, visit www.sentral.com/real-estate-partnerships.

About Sentral

Sentral is the leading Class-A multifamily property management company that drives significantly more NOI through differentiated operating capabilities. The company provides full-cycle property and asset management services on over $4 billion in multifamily assets for a growing list of institutional owners, nationwide. Sentral delivers flexible living services, authentic local experiences, premium amenities, community connection for residents and guests, and a tech-enabled platform that enhances operational efficiency. Sentral is backed by world-class firms in technology, hospitality, and real estate, including ICONIQ Capital, Highgate Hotels, and Ascendant Capital Partners. The company is headquartered in San Francisco and Denver. Sentral.com @SentralLife

Press contact:

Brian Moriarty
646 820 6292
Sentral | [email protected] 

SOURCE Sentral